#265 - The $997 Course Is Dead (Here's What's Replacing It)

#265 - The $997 Course Is Dead (Here's What's Replacing It)

Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm having a really frank conversation about something you've probably been feeling but haven't been able to put your finger on yet.

The traditional DIY course model? It's dying. And if your launches aren't hitting like they used to, or your evergreen funnel is barely trickling in sales, you're not imagining it—something has shifted.

I'll walk you through why AI has completely disrupted the course industry, where courses fit in your offer suite moving forward, and the new business model that's absolutely killing it right now. (Hint: high-touch group programs are the goldmine!)

Trust me, this is a total game-changer!

And if you're ready to make this pivot, doors open Monday for my 4-week intensive to help you restructure, sell, and deliver your new model without burning out.

Let's jump in and talk about what's next for your business!

CHAPTERS:

  • 00:00:13 Why the DIY Course Model Is Struggling
  • 00:00:37 What I'm Seeing Across the Industry
  • 00:02:21 Who's Getting Hit the Hardest Right Now
  • 00:04:09 The AI Factor: What's Really Changed
  • 00:04:41 The Two Big Shifts You Need to Make
  • 00:06:37 Why High-Touch Group Programs Are the Future
  • 00:08:20 What This New Model Looks Like in Practice
  • 00:09:43 How to Future-Proof Your Course Business

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Jaksot(299)

#299 - AI isn't killing small businesses - it's creating the most profitable era of them in history

#299 - AI isn't killing small businesses - it's creating the most profitable era of them in history

The doom and gloom narrative about AI and small business is wrong.For a while now I've been sitting with two feelings about AI at the same time. Genuine excitement about what it makes possible. And a ...

2 Kesä 7min

#298 - This one Strategy brought in an extra $300K+ in the last Five Month

#298 - This one Strategy brought in an extra $300K+ in the last Five Month

$296,516.31. From a $37 offer. In five months.That's not a launch. That's not a viral moment. That's a self-funding sales pathway running in the background — and in this episode, I'm pulling back the ...

26 Touko 8min

#297 - 3 Reasons Your Sales Have Slowed Down (And How to Fix Them)

#297 - 3 Reasons Your Sales Have Slowed Down (And How to Fix Them)

If your sales have slowed down lately, the answer probably isn't what you think.It's not the market. It's not your content. It's not that your offer isn't good enough. In most cases it comes down to o...

19 Touko 12min

#296 - The Silent Selling System Behind Five-Figure Days

#296 - The Silent Selling System Behind Five-Figure Days

Five-figure days don't happen by accident.They happen when you have the right system running quietly in the background while you live your actual life. No webinar. No live launch. No grinding.Most peo...

12 Touko 13min

#295 - Everyone's Running Live Workshops. Let's Talk About It.

#295 - Everyone's Running Live Workshops. Let's Talk About It.

There's a reason everyone in your feed is suddenly running a paid live workshop.It's not a coincidence. It's not a fad. It's a direct response to some very real problems happening in the online busine...

5 Touko 13min

#294 — Inside The Budget AI Tech Stack Running Our Whole Business

#294 — Inside The Budget AI Tech Stack Running Our Whole Business

You don't need a developer, a $10,000 custom build, or some fancy tech you can barely pronounce to actually use AI in your business properly.The full AI tech stack running our entire business at Hello...

28 Huhti 10min

#293 - Diary of Building Our AI Assistant, Part 2

#293 - Diary of Building Our AI Assistant, Part 2

Most people's AI knows absolutely nothing about their business.Every conversation starts from scratch. You spend 20 minutes giving it context before you can even get to the actual question. And then y...

21 Huhti 11min

#292 - Diary of Creating My Own AI Assistant, Part 1

#292 - Diary of Creating My Own AI Assistant, Part 1

I have a confession. I've been low-key obsessed with AI for the last two years.But I've also watched a lot of people disappear down the AI rabbit hole for weeks and come back with... not a lot to show...

14 Huhti 18min

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