#519 - Set Next Steps That Actually Close Deals | Roy Mathew

#519 - Set Next Steps That Actually Close Deals | Roy Mathew

Stop losing deals after the demo. Roy Mathew shows how to align every next step to what buyers actually care about. This is next-level sales leadership in action. 🎙️ ACTIONABLE TAKEAWAYS: Calibrate before next steps: Always ask prospects where they stand before suggesting next steps — uncover what’s really going on in their head. Think like a buyer, not a seller: Map out the five key questions buyers must answer before deciding — problem, priority, evaluation, value, and commercial agreement. Game-plan every call: Before a meeting, ask your rep: (1) What’s the goal? (2) What could go sideways? (3) What will success look like and lead to next? Run a “next step workshop”: Block four weekly one-hour sessions, review recorded calls’ final 10 minutes, and score how effectively reps set, calibrate, and confirm next steps. ROY’S PATH TO PRESIDENT’S CLUB: Top 3 revenue producer globally over 4 years @ Airtable across 150+ sellers Went from 1st closing role to VP of Sales in ~6 years @ Re:currency Surpassed quota for 12 straight quarters @ Airtable RESOURCES DISCUSSED Join our weekly newsletter Mark’s 5-Stage Sales Process Things you can steal Save $50 on any 30MPC course with code “PODCAST” Free Sales Templates, Scripts and Guides

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#290 - Hall of Fame: Morgan Melo

#290 - Hall of Fame: Morgan Melo

FOUR ACTIONABLE TAKEAWAYS Use typically language and stories to gain credibility with your prospect, leading to deeper discovery. Ask your champion how they plan on justifying a purchase to the larg...

29 Huhti 202432min

#289 - Lead Playbook Part 2: Mark and Armand on How to Structure Your Interviews to Hire Great Sales Talent

#289 - Lead Playbook Part 2: Mark and Armand on How to Structure Your Interviews to Hire Great Sales Talent

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Designate specific people to cover very specific topics in the interview process so they can get really good at those core competencies. Leave the generic questio...

25 Huhti 202429min

#288 - Testing Champions and Getting to Power (Maddy Jackson, Webflow)

#288 - Testing Champions and Getting to Power (Maddy Jackson, Webflow)

FOUR ACTIONABLE TAKEAWAYS If you feel like you have leverage in a deal, but haven't gotten in front of the right stakeholders to progress the deal, use that as a non-negotiable to begin negotiations ...

23 Huhti 202429min

#287 - Hall of Fame: Krysten Conner

#287 - Hall of Fame: Krysten Conner

FOUR ACTIONABLE TAKEAWAYS Start with a menu of pain: the 3 biggest problems that any given persona can face. Once you align on the problem, ask, “What’s prompting that need?”. You can start talking...

22 Huhti 202430min

#286 - Lead Playbook Part 1: Armand and Mark on What to Look for When Hiring Great Sales Talent

#286 - Lead Playbook Part 1: Armand and Mark on What to Look for When Hiring Great Sales Talent

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Name and define your competencies Be extremely intentional about how you are going to interview those competencies. Get into the nitty gritty about how you are g...

18 Huhti 202422min

#285 - Using Your Comp Plan to Guide Deal Negotiation (Jacob Karp, Rubrik)

#285 - Using Your Comp Plan to Guide Deal Negotiation (Jacob Karp, Rubrik)

FOUR ACTIONABLE TAKEAWAYS Break into prospects when they are speaking at conferences. If you see somebody from the really-tough-to-break-into account speaking at a conference, go to their talk and si...

16 Huhti 202433min

#284 - Hall of Fame: Charly Johnson

#284 - Hall of Fame: Charly Johnson

FOUR ACTIONABLE TAKEAWAYS Start your email with research personalization to stand out in the inbox (vs generic greeting). Quote the prospect/company directly by researching where the company is inve...

15 Huhti 202430min

#283 - Turning Pressure to Productivity for Happier Reps (Adam Ochart, Gong)

#283 - Turning Pressure to Productivity for Happier Reps (Adam Ochart, Gong)

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS The best reps never ask the same question twice. Turn pressure to productivity. Our job as leaders isn’t to pass pressure; it’s to use pressure to get more out o...

11 Huhti 202431min

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