Inside the Playbook: LaRussell & Tietta Mitchell on LaRussell’s Operations
In this clip, LaRussell and his team break down what it really takes to build an independent music business at scale.They talk about the infrastructure behind the operation: merch, brand identity, pho...
23 Maalis 21min
Inside the Playbook: LaRussell & Tietta Mitchell on How LaRussell Picks Team Members
In this clip, LaRussell and Tietta Mitchell break down a lesson a lot of artists learn too late: before you hire help, you need to understand the work yourself.They talk about why doing every part of ...
22 Maalis 14min
Inside the Playbook: LaRussell & Tietta Mitchell on The Music Marketing Funnel That Actually Pays
Most artists don’t hate ads. They hate what bad ads reveal.In this clip, LaRussell breaks down how he actually uses ads as an independent artist: not to force Spotify streams or fake momentum, but to ...
21 Maalis 13min
Inside the Playbook: LaRussell & Tietta Mitchell on The Roc Nation Deal
LaRussell didn’t partner with Roc Nation because he needed a machine. He partnered because he built one first.In this clip of The Manager’s Playbook, LaRussell and his manager Tietta Mitchell break do...
20 Maalis 26min
The Manager’s Playbook 059: LaRussell & Tietta Mitchell - Roc Nation Deal, Independence, Ads, Direct-to-Fan, Touring & Music Marketing
LaRussell is the rare independent artist who didn’t partner with Roc Nation because he needed a label. He partnered because he built enough leverage to make the label behave like a partner.In this epi...
17 Maalis 2h 15min
Inside the Playbook: JMSN on the Anti-Ad Music Marketing Plan
In this clip from The Manager’s Playbook, we get into the unglamorous side of the music business that every independent artist eventually faces: release week feels stressful because you’re the label.J...
16 Maalis 17min
Inside the Playbook: JMSN on Why Music Videos Can Still Win for Artists
In this clip from The Manager’s Playbook, we talk about a music marketing truth most artists learn too late: a great music video isn’t “extra content,” it’s a long-term marketing asset.JMSN explains w...
15 Maalis 19min
Inside the Playbook: JMSN on Why Being “Cool” Online Is Bad for Your Music Career
In this clip from The Manager’s Playbook, we talk about the part of the music business that’s driving artists crazy: the endless “how to blow up” social media advice that sounds confident and works fo...
14 Maalis 14min
