'Smellmaxxing' & The New Place We Apparently Stink
Mamamia Out Loud5 Marras 2025

'Smellmaxxing' & The New Place We Apparently Stink

So there's a young, handsome man who's suddenly all over our feeds. Some people say he's going to save America. Others say he's just a very good example of how charisma is the only thing that matters in a politician for the digital age. All we want to know about Zohran Mamdani is: What does he want from us?

Also, Reese Witherspoon says the reason we're so bad at dating these days is because we're not watching rom-coms any more. Jessie, Amelia and Holly unpack some of the helpful dating tips they've got from rom-coms and ask: Were we really better at talking to each other in the Sweet Home Alabama era?

And, 'smellmaxxing' and its unknowable limits. Now that your average 14-year-old boy has his own 'fragrance wardrobe' and we've all very much accepted that we stink, it was only a matter of time until there was a deodorant for everywhere, including 'down there'. But... do any of us remember what a human smells like any more?

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