The CMO Podcast5 Marras 2025

Erin Newkirk (Former Caribou Coffee) | Building Brands (and Teams) That Spark Chain Reactions

If you live in Minnesota, you know there are two things that keep you going through the long winters: a good pair of boots, and a great cup of coffee. For years, that coffee often came from Caribou, where Jim's guest this week, Erin Newkirk, most recently served as Chief Brand & Marketing Officer, helping guide a beloved global coffeehouse with more than 850 locations across 11 countries. Erin left Caribou coffee shortly after we recorded this show to start her own training & coaching company.

Erin’s story stretches far beyond coffee. Her career spans Fortune 500s, startups, coaching, and everything in between, always with the same ambition: to build brands, businesses, and breakthroughs that spark movements people can feel. She began her career at the test-prep company Kaplan, earned her MBA from Indiana University’s Kelley School of Business, and honed her brand chops at General Mills, shaping icons like Cheerios and Pillsbury. Then she leapt into entrepreneurship, founding Red Stamp, a mobile-first lifestyle brand that reimagined personal connection and scaled to millions before it was acquired.

Today, Erin brings that same energy to her work as an advisor and board member. partnering with founders, executives, and mission-driven ventures including ModernWell, Omnia Fishing, and TurnSignl, an award-winning service providing 24/7 real-time legal assistance.

Recorded in person at the Best Buy Studios in Minneapolis, here is Jim's conversation with the leader who believes in grounding herself each day—and helping others grow along the way.

---

This week's episode is brought to you by Best Buy Ads.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(424)

Scott Galloway | Brands Are Dead

Scott Galloway is a clinical professor of marketing at the New York University Stern School of Business where he teaches brand strategy and digital marketing. He's a New York Times best-selling author...

12 Kesä 201948min

Eduardo Luz (Kraft Heinz) | The Power of Aligning Culture In Your Message

When he was CMO for The Kraft Heinz Company, Eduardo Luz oversaw numerous purpose-driven and creative campaigns that made headlines. He came from from humble beginnings in Rio, Brazil, and prior to Kr...

5 Kesä 201944min

Fernando Machado (Burger King) | Creativity As a Competitive Advantage

Fernando Machado is one of the most acclaimed CMOs working today. He is the only person to be awarded the Brandweek Genius of the year twice. He's been the CMO of Dove during their rebeauty campagin _...

29 Touko 201959min

Frank Cooper III (BlackRock) | Thriving With a Sense of Purpose

How do you give an investment company purpose? Financial companies have been trying to find identity and purpose with consumers since the 2008 crisis. BlackRock, the largest asset management firm in t...

22 Touko 201958min

Lilian Tomovich (MGM Resorts) | Empowering Employees

Lilian Tomovich is the Chief Experience Officer and CMO of MGM Resorts International. Lilian is responsible for all of the company’s marketing functions, including: Brand Management, Advertising, Loya...

15 Touko 201939min

Pedro Earp (AB/InBev) | Live Your Brand's Purpose

Pedro Earp is the Global CMO of AB/InBev, overseeing the marketing efforts for hundreds of beverage brands worldwide. AB/InBev is a multibillion dollar multinational beverage company, and Pedro strive...

8 Touko 201945min

Kristin Lemkau (JP Morgan Chase) | Chase What Matters to The Consumer

Jim sits down with the Chief Marketing Officer of JPMorgan Chase, Kristin Lemkau. For over 5 years Kristin has been the CMO of JPMorgan Chase where she strives to give the largest bank in America purp...

1 Touko 201943min

The CMO Podcast With Jim Stengel

What is the CMO Podcast? This summer Jim Stengel talks to the most dynamic CMO's in the industry to breakdown the mindset of a Chief Marketing Officer.See Privacy Policy at https://art19.com/privacy a...

22 Huhti 201939s