The Four Priorities of Winning New Business

The Four Priorities of Winning New Business

What do we do in those situations where we have to pitch? Blair simplifies some important principles from his books into a sequence of four precepts we can follow when the sales process doesn't progress like we'd hoped.

Links

"The Only New Business Indicator That Matters" 2Bobs episode

"Assume an Advantaged Player" 2Bobs episode

"Slapping Down Your Childlike Glee" 2Bobs episode

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Jaksot(241)

Languishing

Languishing

The most-read New York Times story of 2021 was about the dominant emotion many of us felt. Blair and David just hit record for this episode, without any plan for this conversation about the pandemic a...

19 Tammi 202229min

Your Job Is the Future—Theirs Is to Keep You Honest in the Present

Your Job Is the Future—Theirs Is to Keep You Honest in the Present

Blair has David expand on his recent article titled "You're A Dictatorship That Gathers Individual Democracies—Good For You."

5 Tammi 202230min

Sales Clichés and the Damage Done

Sales Clichés and the Damage Done

Blair tears down seven common sales advice statements that B2B creative firms should actually avoid following in their new business engagements. See the episode notes, links, and transcript

15 Joulu 202136min

Ten Set Pieces

Ten Set Pieces

Blair provides some modeling language in a sales context. While using scripts for a sales conversation is not advised, there are some "set piece" phrases that are handy to have at the ready.

1 Joulu 202139min

Collecting From Deadbeat Clients

Collecting From Deadbeat Clients

If you ever need to go to war over not being paid, David has some bombs you can lob over your enemy's front lines.

17 Marras 202131min

Firing a Client

Firing a Client

Blair interviews David on why dropping a client is sometimes necessary and how to best approach letting them go.

3 Marras 202130min

Attribution Errors

Attribution Errors

Where did the new client come from? Who gets credit? Should the new business person be involved in growing existing accounts? How should they, and/or the account people be compensated? Blair addresses...

20 Loka 202130min

How to Write That Book

How to Write That Book

You don't need a degree or license or permission to write a book. David and Blair share the steps they took and what they have learned from the writing process.

6 Loka 202130min

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