#266 - Behind the Scenes of My $5M Pivot

#266 - Behind the Scenes of My $5M Pivot

Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm pulling back the curtain on the pivot that completely changed my business.

When my son was born, I was selling a 4-week program that was doing okay—but the way I had to sell it? Exhausting launches and razor-thin profit margins. And the thought of doing that with a newborn? Yeah, no thanks.

So I created something different. Something I didn't even know had a name at the time. And that one pivot became the absolute cornerstone of my business—generating over $5 million in the last six years.

I'll walk you through exactly what I did, how I structured it (spoiler: I didn't start from scratch), what it looks like to actually run it day-to-day, and why this model is hands-down the most profitable and sustainable way I've ever worked.

Trust me, this is the exact shift I'm seeing successful course creators make right now. And if you're ready to make it too, I've got something opening Monday that's going to walk you through it step-by-step.

Let's jump in and talk about what's actually possible!

Ready to make your own pivot?Get on the waitlist for The Pivot Project and get first access when doors open Monday: https://my.hellofunnels.co/waitlist

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Jaksot(299)

#299 - AI isn't killing small businesses - it's creating the most profitable era of them in history

#299 - AI isn't killing small businesses - it's creating the most profitable era of them in history

The doom and gloom narrative about AI and small business is wrong.For a while now I've been sitting with two feelings about AI at the same time. Genuine excitement about what it makes possible. And a ...

2 Kesä 7min

#298 - This one Strategy brought in an extra $300K+ in the last Five Month

#298 - This one Strategy brought in an extra $300K+ in the last Five Month

$296,516.31. From a $37 offer. In five months.That's not a launch. That's not a viral moment. That's a self-funding sales pathway running in the background — and in this episode, I'm pulling back the ...

26 Touko 8min

#297 - 3 Reasons Your Sales Have Slowed Down (And How to Fix Them)

#297 - 3 Reasons Your Sales Have Slowed Down (And How to Fix Them)

If your sales have slowed down lately, the answer probably isn't what you think.It's not the market. It's not your content. It's not that your offer isn't good enough. In most cases it comes down to o...

19 Touko 12min

#296 - The Silent Selling System Behind Five-Figure Days

#296 - The Silent Selling System Behind Five-Figure Days

Five-figure days don't happen by accident.They happen when you have the right system running quietly in the background while you live your actual life. No webinar. No live launch. No grinding.Most peo...

12 Touko 13min

#295 - Everyone's Running Live Workshops. Let's Talk About It.

#295 - Everyone's Running Live Workshops. Let's Talk About It.

There's a reason everyone in your feed is suddenly running a paid live workshop.It's not a coincidence. It's not a fad. It's a direct response to some very real problems happening in the online busine...

5 Touko 13min

#294 — Inside The Budget AI Tech Stack Running Our Whole Business

#294 — Inside The Budget AI Tech Stack Running Our Whole Business

You don't need a developer, a $10,000 custom build, or some fancy tech you can barely pronounce to actually use AI in your business properly.The full AI tech stack running our entire business at Hello...

28 Huhti 10min

#293 - Diary of Building Our AI Assistant, Part 2

#293 - Diary of Building Our AI Assistant, Part 2

Most people's AI knows absolutely nothing about their business.Every conversation starts from scratch. You spend 20 minutes giving it context before you can even get to the actual question. And then y...

21 Huhti 11min

#292 - Diary of Creating My Own AI Assistant, Part 1

#292 - Diary of Creating My Own AI Assistant, Part 1

I have a confession. I've been low-key obsessed with AI for the last two years.But I've also watched a lot of people disappear down the AI rabbit hole for weeks and come back with... not a lot to show...

14 Huhti 18min

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