The Future of Marketing Isn’t Courses w/ Ryan Deiss | Ep 395

The Future of Marketing Isn’t Courses w/ Ryan Deiss | Ep 395

In this episode, Chris Do sits down with entrepreneur and Digital Marketer founder Ryan Deiss to explore how his early ventures shaped a multimillion-dollar business empire and what led to his public “retirement” from online courses. Ryan unpacks his journey from selling eBooks in college to scaling a $200M portfolio and why he believes adaptability is the key to long-term success. They discuss what happens when business identity and personal identity collide, the decline of digital courses, and how AI is reshaping the marketing landscape. Timestamps (00:00) - Intro (01:04) - $200M portfolio snapshot (03:38) - First client, no skills (05:23) - Risk time, not money (07:11) - Who you serve lesson (09:26) - SEO baby-food eBook (12:42) - From maker to publisher (15:19) - Licensing flat-fee deals (20:18) - Six-month job, quit (28:41) - Course revenue collapse (34:25) - Hard pivot calculus (39:46) - Identity, failure, recovery (41:28) - Message to entrepreneurs (48:37) - Pivot to AI services (52:41) - 10-80-10 AI workflow (54:56) - Sell certainty, outcomes (01:02:13) - Transformation vs. identity Check out today's guest, Ryan Deiss: LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/ryandeiss Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.ryandeiss.com/ Instagram: ⁠https://www.instagram.com/ryandeiss/ Check out The Futur: Website: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.thefutur.com/⁠⁠⁠⁠⁠⁠⁠⁠ Courses: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.thefutur.com/shop⁠⁠⁠⁠⁠⁠⁠⁠ Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/the-futur/⁠⁠⁠⁠⁠⁠⁠⁠ Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠https://thefutur.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thefuturishere/⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/theFuturisHere/⁠⁠⁠⁠⁠⁠⁠⁠ Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/thefuturishere⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@thefuturishere⁠⁠⁠⁠⁠⁠⁠⁠ Youtube:⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/thefuturishere⁠⁠⁠⁠⁠⁠⁠⁠ Check out Chris Do: Website: ⁠⁠⁠⁠⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn:⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠⁠⁠⁠⁠⁠⁠ Facebook:⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/BizOfDesign⁠⁠⁠⁠⁠⁠⁠⁠ Instagram:⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thechrisdo/⁠⁠⁠⁠⁠⁠⁠⁠ Twitter:⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠ TikTok:⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠ Threads:⁠⁠⁠⁠⁠⁠⁠⁠https://www.threads.net/@thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠ Zaap: ⁠⁠⁠⁠⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠ Clubhouse:⁠⁠⁠⁠⁠⁠⁠⁠https://www.clubhouse.com/@thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠ Behance: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices

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Build Your Success Formula w/ Jodie Cook | Recast

Build Your Success Formula w/ Jodie Cook | Recast

In this episode, I’m back with my friend, entrepreneur, author, and powerlifter Jodie Cook, for another incredible conversation about discovering your personal success system. Jodie’s got an inspiring...

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Designing a Life That Fuels Creativity w/ Mo Said | Ep 408

Designing a Life That Fuels Creativity w/ Mo Said | Ep 408

In this episode, Chris Do sits down with Mo Said, founder and creative director of Mojo Supermarket, to unpack what it really means to build an interesting life, business, and brand. Through stories f...

27 Joulu 20251h 17min

Building Your Client Dream Team w/ Daniel Priestley | Recast

Building Your Client Dream Team w/ Daniel Priestley | Recast

In this episode, Chris Do sits down with returning guest Daniel Priestley for their fourth conversation, diving deep into what it really takes to land high-end clients and transform a creative busines...

25 Joulu 20251h 40min

Stop Waiting for Permission to Succeed w/ Drigo Tasca | Ep 407

Stop Waiting for Permission to Succeed w/ Drigo Tasca | Ep 407

In this episode, Chris Do and Drigo Tasca challenges creatives to confront the stories that keep them small and the habits that limit long-term growth. Drawing from personal experience as an immigrant...

20 Joulu 202558min

Leadership, Delegation, and Eliminating Bottlenecks w/ Dan Martell | Ep 406

Leadership, Delegation, and Eliminating Bottlenecks w/ Dan Martell | Ep 406

In this episode, Chris sits down with entrepreneur and creator Dan Martell for a deep dive into personal brand building, creative discipline, and the decade-long journey behind Dan’s explosive growth....

18 Joulu 20251h 8min

Why Friendships Change: Values, Growth, and Distance w/ Jule Kim | Ep 405

Why Friendships Change: Values, Growth, and Distance w/ Jule Kim | Ep 405

In this episode, Chris Do and Jule Kim dive deep into the meaning of true friendship and the different tiers that define closeness and trust. They explore how people move in and out of our inner circl...

13 Joulu 20251h 42min

Why Your Content Isn’t Connecting w/ Brendan Kane | Ep 404

Why Your Content Isn’t Connecting w/ Brendan Kane | Ep 404

In this episode, Chris Do sits down with Brendan Kane to break down the psychology and structure behind engineering viral content. Brendan explains why most creators fail—not because virality is impos...

11 Joulu 20251h 17min

The Courage to Choose Your Own Life w/ Jodie Cook | Ep 403

The Courage to Choose Your Own Life w/ Jodie Cook | Ep 403

In this episode, Chris Do and Jodie Cook dive deeply into The Courage to Be Disliked, exploring the core ideas of Adlerian psychology and how they contrast with the more widely known Freudian approach...

6 Joulu 20251h 19min

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