How Building Real Relationships in Oil & Gas Drives Growth with Bella from Midnight Marketing

Come hang out with me, Lee Payne, and special guest Bella Kelada-Khalil from Midnight Marketing! In this fun, informal chat, we'll learn about Midnight Marketing's unique approach to networking and relationship building in the oil and gas industry. Bella shares how her alien sidekick "Schmeez" became an unexpected networking tool and industry celebrity. We also chat about the power of showing up in-person to build trust and familiarity. You'll learn: - Why events and conferences are critical, even in a digital age - Tips for networking authentically online and in-person - How to showcase company culture to build confidence and approachability - Why consistency and personality are key on platforms like LinkedIn Whether you're looking to strengthen existing relationships or form new ones, this episode has tangible takeaways for marketers and sales professionals. Tune in for an enjoyable glimpse into the human side of doing business. The conversation flows loosely with a laidback vibe - no stiff scripts here! Instead, expect plenty of laughs and maybe even a few crazy stories. Grab your favorite beverage and join us for a cold one! My special guest is Bella Kelada-Khalil Bella Kelada-Khalil, a prominent figure at Midnight Marketing, specializes in developing innovative marketing strategies clients in the oil and gas industry. With a background in door-to-door sales and a passion for storytelling, Bella has brought a fresh perspective to networking and relationship building within the sector. Her active participation in energy conferences shows has provided her with valuable insights into effective marketing techniques, positioning her as a trusted authority in the field. Bella's proficiency in branding, web, and personal branding has proven instrumental in enhancing professionals' networking capabilities within the oil and gas industry. The key moments in this episode are: 00:00:00 - The Alien Disappearance 00:01:05 - Schmeez the Alien 00:02:10 - Midnight Marketing Origins 00:07:45 - Unconventional Marketing Approach 00:11:24 - Embracing Relationships in the Industry 00:11:46 - Value of Networking at Conferences and Poker Nights 00:13:42 - Building Relationships Beyond Transactions 00:14:34 - Importance of Networking and Making Introductions 00:16:22 - Power of LinkedIn in Building Connections 00:23:06 - Importance of Short-form Content 00:23:59 - Authenticity and Consistency in Content 00:25:09 - Evolving Industry Communication 00:28:17 - Supportive Industry Community 00:30:21 - Impact of Effective Marketing 00:34:40 - Showcasing Company Culture 00:37:42 - Importance of Personal Branding 00:39:20 - Balancing Disruption and Professionalism 00:41:23 - Rise of Podcasting as a Marketing Strategy 00:43:35 - Travel and Business Goals 00:46:18 - Frantic Search for Alien Toy 00:46:42 - Busy Schedule and Travel Plans 00:47:03 - Content Creation and Networking 00:47:13 - Lunch and Learn Events 00:47:28 - Looking Ahead and Final Remarks Learn more about us👇 Website: https://www.coldboretechnology.com/ Instagram: https://www.instagram.com/coldboretech/ Facebook: https://www.facebook.com/ColdBoreTech/ https://www.linkedin.com/company/cold-bore-technology/mycompany/