#26: Australia’s Favourite Loyalty Programme - flybuys – 5 Lessons Learned in 25 Years
Let's Talk Loyalty11 Maalis 2020

#26: Australia’s Favourite Loyalty Programme - flybuys – 5 Lessons Learned in 25 Years

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

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Coalition programmes are notoriously difficult to get right. Managing partners, data and a compelling value proposition are extremely difficult to do – but the power and potential of these programmes is extra-ordinary – as proven by flybuys Australia when it recruited a million members in its first week alone!

Phil Hawkins is Operations Director for flybuys and has spent much of his career supporting its incredible success.

In this episode of “Let’s Talk Loyalty” Phil talks us through 5 lessons he has learned about loyalty marketing over the last twenty-five years.

Show Notes:

Phil Hawkins

flybuys Australia

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