#82: Global Airline Loyalty Programme Insights with Evert de Boer
Let's Talk Loyalty17 Helmi 2021

#82: Global Airline Loyalty Programme Insights with Evert de Boer

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

In early 2020, On Point Loyalty published a research report on the "Top 100 Most Valuable Airline Loyalty Programs" in the world, insights which proved remarkably relevant throughout the year as major US airlines began leveraging their programs to raise funds throughout the Covid-19 pandemic.

In this episode, industry expert Evert de Boer explains some of the reasons why the financial power and true value of airline loyalty programs has been relatively hidden until now, and highlights some the dramatic changes that are taking place in the industry. He shatters some myths about the value of flight reward seats, as well as his experience on how C Suite Airline Executives are taking a fresh look at these valuable assets that have been hidden in plain sight in most airlines until now.

Show Notes:

1) Evert de Boer

2) OnPoint Loyalty

3) Free Report: The"Top 100 Most Valuable Airline Loyalty Programs"

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