#212: Circle K's Award-Winning "PLAY or PARK" Programme in Ireland
Let's Talk Loyalty19 Huhti 2022

#212: Circle K's Award-Winning "PLAY or PARK" Programme in Ireland

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

This episode of "Let's Talk Loyalty" features a conversation with Eadaoin Keane, Head of Marketing for Circle K Ireland who won the "Best Loyalty Programme 2021" from the Irish Loyalty Awards for their "Play or Park" programme.

Circle K Ireland is a highly successful and well-known fuel convenience retail brand in Ireland, the market leader for food, fuel and convenience retail.

Having inherited the "PLAY or PARK" loyalty programme from the previous business owner, Circle K has continued the programme and further invested in the proposition.

That strategy has ensured that this award-winning programme, featuring gamification, rewards and charitable contributions, benefits the members and business in equal measure.

Listen to hear how Eadaoin and her team continue to build new campaigns within "PLAY or PARK" to support Irish Olympic athletes, connecting with customers through local community activations, growing the programme's membership and ultimately winning the hearts of Irish customers.

Show Notes:

1) Eadaoin Keane, Head of Marketing for Circle K Ireland

2) Circle K "PLAY or PARK" programme\

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(786)

Beyond the Points: What Loyalty Really Means | The Nudge Lab (#785)

Beyond the Points: What Loyalty Really Means | The Nudge Lab (#785)

AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyins...

2 Heinä 49min

Best of the Back Catalogue | Creating Emotional Connections That Last (#784)

Best of the Back Catalogue | Creating Emotional Connections That Last (#784)

AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyins...

30 Kesä 34min

Epsilon: Driving Commercial Change Through Gamification (#783)

Epsilon: Driving Commercial Change Through Gamification (#783)

This episode of Let’s Talk Loyalty and Loyalty TV is a Perfect Master Class in Gamification. We had the pleasure of talking to Mrinalini Chowdhary, Director of Strategy and Insights at EMEA Epsilon.Ep...

25 Kesä 41min

Best of the Back Catalogue | Gamification and Loyalty Innovation at Dell (#782)

Best of the Back Catalogue | Gamification and Loyalty Innovation at Dell (#782)

AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyins...

23 Kesä 1h 6min

Zeta Global: Turning Loyalty Data into a Growth Engine (#781)

Zeta Global: Turning Loyalty Data into a Growth Engine (#781)

Zeta Global explores how organisations can unlock the full value of loyalty data and turn it into a powerful driver of customer growth, in conversation with Georgia Gkolfinopoulou and Chad S.White. De...

18 Kesä 51min

Best of the Back Catalogue | How Sky VIP Redefined Customer Loyalty (#780)

Best of the Back Catalogue | How Sky VIP Redefined Customer Loyalty (#780)

AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyins...

16 Kesä 44min

Inside Hyatt's Loyalty Strategy: Why Care Creates Customer Advocacy(#779)

Inside Hyatt's Loyalty Strategy: Why Care Creates Customer Advocacy(#779)

AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyins...

11 Kesä 49min

Best of the Back Catalogue | ebookers Bonus+ Rewards Programme (#778)

Best of the Back Catalogue | ebookers Bonus+ Rewards Programme (#778)

AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyins...

9 Kesä 40min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-oivalluksia-rahasta-elamasta
rss-rahapodi
ostan-asuntoja-podcast
asuntoasiaa-paivakirjat
inderespodi
rss-rahamania
rss-karon-grilli
rahapuhetta
oppimisen-psykologia
pomojen-suusta
vapauta-supervoimasi-podcast
lakicast
rss-porssipuhetta
rss-laakispodi
rss-yritys-ja-erehdys
rss-porssipodi
rss-draivi