Let's Talk Loyalty31 Touko 2022

#230: The Boots Iconic "Advantage" Programme in the UK Celebrates Its 25th Birthday

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

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When it comes to loyalty programmes in the UK, the gold standard programme that consumers say they love the most is often the Boots Advantage Program.

2022 marks the 25th anniversary of this iconic programme, so "Let's Talk Loyalty" was delighted to be joined by Hollie McLellan, Head of Customer Marketing and Loyalty for Boots UK, to discuss the company's latest innovations and initiatives.

Join us to hear this masterclass in loyalty marketing, showcasing their new "Beauty Club" which features content marketing as a new loyalty driver, as well as their new "Price Advantage" proposition, and their exciting tests with gamification and subscription strategies.

Boots UK is truly an iconic retail brand so don't miss this exclusive opportunity to learn how their Advantage Program is changing and innovating for the future.

Show Notes:

Time Stamps:

03:26 - Hollie’s Favorite Loyalty Program

07:18 - History of the Advantage Program

10:07 - Approximate numbers of members of Boots Advantage Program in the UK

11:12 - Points reward elements

12:52 - How staff embrace and execute the program very well

14:39 - My Beauty

17:58 - Contents as a big part of the future

24:19 - Price Advantage Proposition

35:18 - What we can expect coming up next with Boots

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