#239: Hong Kong's Leading Loyalty & Lifestyle Platform - Yuu Rewards
Let's Talk Loyalty21 Kesä 2022

#239: Hong Kong's Leading Loyalty & Lifestyle Platform - Yuu Rewards

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

Yuu Rewards is a leading loyalty program launched in Hong Kong in 2020 which prides itself on its innovative digital-first strategy.

Created initially as a coalition programme, Yuu Rewards has proven to be a compelling proposition for the digitally-savvy consumers that Asia is renowned for.

Now two years old, I’m today joined for a second conversation about Yuu Rewards by COO Mark Sage, who explains how the programme has grown, offering compelling new services, and is now firmly established as a market-leading super-app with numerous new and exciting benefits to users – such as industry-leading ecommerce capabilities at its core.

In this conversation, we also discuss the power of *collectibles* as a tool to build consumer loyalty and engagement both online and offline.

Show Notes:

  1. Yuu Rewards
  2. Mark Sage
  3. Yuu To Me
  4. Yuu To Me Ad
  5. #61: Yuu Rewards, Hong Kong's New Coalition Programme

Time Stamps:

02:29 - Mark’s favorite loyalty program

05:43 - The most significant change in recent months.

09:40 - Yuu Rewards' technical evolution journey over time.

19:35 - Using collectibles to engage consumers both online and offline

33:20 - Mark's thoughts for future industry trends

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