#310: Lessons from New Zealand's Phil Devlin - Loyalty Expert (Short Summary Show)
Let's Talk Loyalty5 Joulu 2022

#310: Lessons from New Zealand's Phil Devlin - Loyalty Expert (Short Summary Show)

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

New Zealand is a small country punching WAY above its weight in the loyalty industry, with over 95% of Kiwi consumers enrolled in at least one programme, so it was incredibly exciting to meet one of the country's leading loyalty experts in 2021 - Phil Devlin.

In this short summary show, I review his fascinating career which includes Air New Zealand, Qantas, and Countdown Supermarkets as well as some of the key lessons I learnt from our conversation.

Across his entire loyalty career, Phil has created clear and compelling loyalty concepts both independently and with partners, with a focus on simplicity, transparency, and integrity, so listen to learn his latest ideas on what was important to consumers in 2021 and remains true today.

Show Notes:

1) Phil Devlin

2) Countdown New Zealand

3) LTL Episode 153: New Zealand Loyalty Expert Shares Exciting Airline & Grocery Loyalty Insights

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