#425: Create Customers Obsessed with Your Brand by Obsessing about Your Customers

#425: Create Customers Obsessed with Your Brand by Obsessing about Your Customers

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

Today’s episode features some industry personalities who have worked on loyalty propositions and marketing for some of the most famous

loyalty firms and travel and hospitality brands in the world, particularly in the US market.

Guy Cierzan and Andrew Kelly have recently joined forces to offer a loyalty advisory service for brands called Hydrate Loyalty, and they join us today to share some of their insights on the latest trends in loyalty marketing, and the importance of obsessing about your customers, before expecting them to become obsessed with your brand.

Show Notes

1) Guy Cierzan

2) Andrew Kelly

3) Hydrate Loyalty

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