#465: The Ford Motor Company Celebrates 120 Years of Loyal Customers!
Let's Talk Loyalty29 Marras 2023

#465: The Ford Motor Company Celebrates 120 Years of Loyal Customers!

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

This episode is also available in video format on www.Loyalty TV.

Today's episode is the first time we are featuring an automotive brand as our guest, and we are delighted it’s such an iconic brand.

The Ford Motor Company has recently celebrated 120 years in business, and is truly a pioneer of modern transportation.

Their approach to loyalty is super exciting, so we were thrilled recently to meet Beth Leverton at the Comarch User Group conference in Poland.

Beth is the Director of Rewards, Loyalty and CX for the Ford Motor Group, and she joins us on the show today to share both the benefits and challenges of driving loyalty for such a huge organization that sells cars in over 126 countries globally!

Listen / watch to enjoy this conversation with Beth Leverton from the Ford Motor company.

Show Notes :-

1) The Ford Motor Company

2) Beth Leverton⁠

3) www.Loyalty TV⁠

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