#488: Award-Winning Loyalty for Cinema Lovers with Club Pathé
Let's Talk Loyalty24 Tammi 2024

#488: Award-Winning Loyalty for Cinema Lovers with Club Pathé

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

Today’s episode features an award-winning brand in the entertainment industry in The Netherlands.

With more than 30 cinemas around the country, Pathé Theatre's welcomed more than 14 million visitors in 2023, showing a renewed interest from consumers in enjoying the cinema experience.

My guest is Loyalty Manager, Joyce Mense, who led the original design of Pathé Rewards which won two International Loyalty Awards back in 2020.

Joyce joins me today to share the latest enhancements of their loyalty strategy, and some of the innovative ideas, such as their freemium subscriptions.

Their goal is now to achieve a simpler yet a more fully integrated experience for cinema-lovers, featuring a comprehensive loyalty and digital brand proposition for consumers called Club Pathé.

I hope you enjoy my conversation with Joyce Mense from Pathé cinemas in The Netherlands.

Show notes:

1) Joyce Mense

2) Pathé Theatre

3) Club Pathé

4) ARMIN’S ALL-ACCESS

5) Article: Innovators Break The Mould, At The 2020 Loyalty Magazine Awards

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