Flying Blue Loyalty Program Going from Strength to Strength (Archive Episode) (#689)
Let's Talk Loyalty24 Heinä 2025

Flying Blue Loyalty Program Going from Strength to Strength (Archive Episode) (#689)

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

Today we are re-publishing this fantastic episode from our archive as our planned episode has been delayed for technical reasons.

In this archived episode, Ben Lipsey — Senior Vice President of Customer Loyalty and President of Flying Blue, the joint loyalty program of Air France, KLM, and Transavia — shares a fascinating look into the evolution of airline loyalty.

Originally recorded at a time when Flying Blue had just surpassed 22 million members, Ben talks through their bold program updates, including new member propositions, pricing changes, and the creation of a dedicated legal structure for Flying Blue. He also reveals their plans to explore a subscription-based loyalty model.

Revisit this conversation for timeless insights on innovation, structure, and strategy in one of Europe’s most dynamic airline loyalty programs.

This episode was published on 11 January 2024

Show Notes:

1)⁠ Ben Lipsey⁠

2) ⁠Air France⁠

3) ⁠KLM⁠⁠

4) ⁠Transavia⁠⁠

5) ⁠⁠Flying Blue⁠⁠

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