Nedbank Greenbacks delights its clients through bank-wide loyalty (#705)
Let's Talk Loyalty18 Syys 2025

Nedbank Greenbacks delights its clients through bank-wide loyalty (#705)

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

This episode is also available in video format on www.Loyalty.TV and on our Youtube channel.

South Africa is home to one of the world’s most mature and competitive loyalty markets, particularly in retail banking. In this episode, Dharmesh Bhana, Executive of Loyalty & Rewards at Nedbank shares the 20-year evolution of the Greenbacks programme,its transformation into a bank-wide loyalty initiative, and how it has been performing since its latest re-launch early last year.

Hosted by Amanda Cromhout

Show Notes:

1) Dharmesh Bhana

2) Nedbank

3) Greenbacks programme

4) The Remarkable Rocket

5)#120: Innovative Ideas Driving Banking Loyalty in South Africa

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