Episode 33 - What Customer And Brand Loyalty Mean To A Company's Valuation
The Loyalty Minute5 Helmi 2020

Episode 33 - What Customer And Brand Loyalty Mean To A Company's Valuation

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about what brand and customer loyalty mean to a company’s valuation. In a nutshell it comes down to the company’s perceived purpose.

Brands with a high sense of purpose have experienced a brand valuation increase of 175% over the past 12 years, compared to the median growth rate of 86% and the 70% growth rate for brands with a low sense of purpose, according to Kantar Consulting's new Purpose 2020 report "Inspiring Purpose-Led Growth"

Among marketing leaders, 76% think their organization has a defined purpose, but only one in 10 have a corporate purpose statement that's backed by a meaningful activation plan. Two-thirds of marketing leaders believe that purpose delivers long-term growth, just one-third believe purpose is a company-wide movement.

Nearly two-thirds of millennials and Gen Z express a preference for brands that have a point of view and stand for something, the report found.

To learn more about this report and other great customer loyalty insights, please visit theloyaltyminute.com Enjoy!

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

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