Anthony Iannarino - How to Become a Better Sales Professional and Sell More Payroll Services

In this episode, Matt chats with Anthony Iannarino about all things sales. Anthony is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in complex business-to-business (B2B) sales. In this episode, Matt and Anthony discuss the following and more: Evolution of Sales - How have sales evolved over the last twenty years? Prospect Education - How to educate and teach clients to think about decisions and change their assumptions. Group Selling - Selling when a group is involved in the decision. Closing - Anthony’s most recent book is on closing. He shares his best practices on closing. Thought leadership/ content creation - How to grow a brand and sales through content creation. ____________________________ Ways we can help you: -> Want to grow your payroll company? Click here. -> Looking for easy-to-use White Label HR Software? Click here. -> Want to sell your payroll business or make a partial exit? Click here. -> Want to grow your personal brand on LinkedIn? Click here. ____________________________ *Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve. *Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message *Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters ____________________________ About Anthony Learn more about Anthony here. ANTHONY IANNARINO is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in the complex business-to-business (B2B) sale. He is also a founder and managing partner of two closely-held, family-owned businesses in the staffing industry, leading both entities in strategic planning while growing sales. Anthony is best known for his work at The Sales Blog, which has helped him gain recognition as a top thought leader in sales strategy. He is also the designer of Level 4 Value Creation™ and Building Consensus, methodologies that help sales organizations achieve transformational, breakthrough results. In each business, Anthony is focused on helping professionals reach their full potential. In 2007, while growing the sales force of his second staffing firm, he discovered a knack for coaching, and realized that he could make enduring contributions to a company’s sales culture. He began blogging about complex selling processes, and gravitated toward B2B companies facing challenges in sales force management and performance. His transition to professional speaking, consulting, and workshop facilitation led to the development of a trademarked methodology that has proven instrumental in helping sales organizations achieve revenue goals. Throughout his career, Anthony has helped people in a wide variety of industries and markets think through and overcome their biggest business challenges. His greatest strength is in getting others to build consensus around what must change, and identify the resources within themselves that will drive positive results. Be it through the delivery of staffing solutions or sales strategies, Anthony is a trust builder who focu