Cheryl Whelan, IPPA - How to Differentiate Your Payroll Business, the Value of Associations

Today Matt chats with Cheryl Whelan, the Executive Director of the Independent Payroll Providers Association (IPPA). They talked about the value of membership in IPPA and what it takes to create a successful payroll business. Here are a few things they covered: How do you become a trusted advisor for your clients? Ways that you can differentiate your payroll company How the IPPA provides content for every role in your company. In-person vs virtual events. The future of IPPA events. Learning from your peers. Why sharing is caring. Why should you join the IPPA? ____________________________ Ways we can help you: -> Want to grow your payroll company? Click here. -> Looking for easy-to-use White Label HR Software? Click here. -> Want to sell your payroll business or make a partial exit? Click here. -> Want to grow your personal brand on LinkedIn? Click here. ____________________________ *Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve. It only takes five seconds. Do it! *Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message *Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters ____________________________ About Cheryl: Since joining the IPPA team in 2006, Cheryl has gained experience working on membership drives, conference planning and vendor management. In her current role as Executive Director, she is responsible for overseeing all aspects of the association, driving innovative ways to support the membership and hitting financial targets. Cheryl reports directly to the board, bringing IPPA’s mission to strengthening relationships, sharing best practices, providing education, and driving compliance awareness to life. When not in the office, she enjoys cheering on her alma mater, the University of Missouri, and traveling with her husband and seven-year-old son.