Payrollin'30 Maalis 2022

The Riches are in the Niches - How to Target Niches with Lucy Flinn, Sonya Ahola, and Brian McVicker | Live from IPPA 2022

It is often said, "the riches are in the niches". So, why are so many people scared to niche down? Is it FOMO? Is it because you cannot scale a niche? What does it mean to even target a niche? In this session, Matt interviews Lucy Flinn, Sonya Ahola, and Brian McVicker to learn how to leverage your existing relationships and turn them into a niche where you can prosper. You will get real-world examples of companies that have leveraged the power of niches to create riches and how you can do the same. We recorded this episode live from the IPPA conference in Las Vegas on March 4th, 2022. Three Takeaways 1. To be successful, you must niche down and focus on a few target markets. You should focus on just a few because you cannot be an expert on everything. 2. Examine your customer base and determine which verticals are proving to be the most successful, and then focus on those. 3. One key success factor in niching down is the cross-business unit collaboration, particularly between marketing and sales, because both work very closely in identifying target personas and the ideal company profile. Subscribe Now! Apple | Google | Spotify Ways we can help you: -> Want to grow your payroll company? Click here. -> Looking for easy-to-use White Label HR Software? Click here. -> Want to sell your payroll business or make a partial exit? Click here. -> Want to grow your personal brand on LinkedIn? Click here. Enjoying the show? *Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve. *Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message *Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters About the Host and Guests Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi/ Find Lucy on LinkedIn here: https://www.linkedin.com/in/lucy-flinn-9276663 Find Sonya on LinkedIn here: https://www.linkedin.com/in/sonya-ahola-09970b66 Find Brian on LinkedIn here: https://www.linkedin.com/in/bmcvicker

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