What is embedded payroll and what does it mean for the industry?

In this episode, Matt walks through the emerging market of embeddable payroll platforms, a unique new trend in the payroll industry. This is something that we have to be familiar with for us to know how to play in the new era of payroll technology. Matt covers the following and more in this episode: What are Embeddable Payroll Platforms? Who are the major players today? Who are their target audiences? The current stage or maturity level of this technology and where is it going. Three Takeaways Embeddable payroll systems are back-end APIs that are made to help vertical software companies to embed payroll directly into their platform. It's not necessarily anything new compared to what we're used to in this market, it's just a new approach. Though this is getting high valuations and raising tons of money, there might still be a handful of problems, such as getting the people set up, selling it, as well as the attachment rate, or how many of them actually opt in once things are set up. Subscribe Now! Apple | Google | Spotify Ways we can help you: -> Want to grow your payroll company? Click here. -> Looking for easy-to-use White Label HR Software? Click here. -> Want to sell your payroll business or make a partial exit? Click here. -> Want to grow your personal brand on LinkedIn? Click here. Enjoying the show? *Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve. *Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel. *Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message *Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters Other Episodes You Might Enjoy: Demo best practices | How to run demos that convert What is an ASO and how to start one Starting a PEO & Growing Three Companies - Mike Kollath's Entrepreneurial Journey Resources Marketing Case Study - How we 10x’ed Our Inbound Leads Three Keys to Expand Your Payroll Business Selling in a Virtual World