CEO: I Am Cutting My $200K/Year Employees in Favor of $50K/Year Employees

CEO: I Am Cutting My $200K/Year Employees in Favor of $50K/Year Employees

In this episode Neil and Eric discuss the resurgence of live streaming, standout marketing ideas from Capital Camp, and the power of creative event branding. They unpack key takeaways on AI-driven engagement, SMS marketing innovations like Send Blue, and lessons from top creators like Epic Gardening’s Kevin Espiritu. From faith-based business surprises to remarkable marketing examples, this episode is packed with actionable insights for marketers, founders, and creators ready to level up. TIMESTAMPS (00:00) Live again after years (02:00) Capital Camp and creative branding (05:00) SMS marketing innovations and engagement hacks (07:20) Event marketing ideas and buying towns for branding (10:00) Faith-based business trends and AI-generated virality 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ https://www.youtube.com/@neilpatel

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Why Corporate Jobs Are Quietly Collapsing

Why Corporate Jobs Are Quietly Collapsing

In this episode, Eric and Neil unpack the death of the corporate job and the hidden economy of nonsense. They discuss how corporate bloat, AI automation, and shifting job data reveal the end of tradit...

9 Loka 202513min

How To Get B2B Attribution Right The Easy Way

How To Get B2B Attribution Right The Easy Way

In this episode, Eric and Neil discuss proven B2B attribution strategies, highlighting why the obsession with perfect multi-touch tracking misses the bigger picture. They explain the benefits of blend...

8 Loka 202531min

Is AI in a Bubble Right Now?

Is AI in a Bubble Right Now?

In this episode, Eric and Neil dive into the current state of the AI market, debating whether AI—and especially AI stocks—are in a bubble or represent lasting value. They analyze major players like Nv...

7 Loka 202525min

AI Is Making You Dumber (study)

AI Is Making You Dumber (study)

In this episode, Neil and Eric tackle whether AI is making us dumber and what that means for the next generation of marketers. They discuss falling literacy and math scores, why kids need strong criti...

7 Loka 202519min

AI Companies Are Taking a Lot of The Good Marketers

AI Companies Are Taking a Lot of The Good Marketers

In this episode, Eric and Neil talk about how AI companies are outbidding everyone for elite marketers, why many would join an AI rocket ship if starting today, and the reality of 996 work cultures. T...

2 Loka 202521min

Why Framing Is Everything

Why Framing Is Everything

In this episode, Neil and Eric dive into the psychology of framing, from how child-mortality data shifts when reframed to the power of decoy pricing in guiding customer choices. They discuss why consi...

1 Loka 202516min

Google AI Mode is About to Get More Popular

Google AI Mode is About to Get More Popular

In this episode, Eric and Neil unpack Google AI Mode’s Chrome integration and how 100M MAUs could ignite a new distribution flywheel—fueling ads, partnerships, and startup pressure. They compare Googl...

30 Syys 202520min

Elon Musk's 'Daddy's Home' Insane Work Schedule

Elon Musk's 'Daddy's Home' Insane Work Schedule

In this episode, Neil and Eric dissect Elon Musk’s “Daddy is very much home” grind—from Optimus engineering to late-night Tesla chip reviews and a Colossus 2 data center walk. They explore Musk’s DESA...

29 Syys 202528min

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