#220: The One Thing We’ll Do Differently in 2026 (and Why It Matters)

#220: The One Thing We’ll Do Differently in 2026 (and Why It Matters)

Stop counting playlist streams and start building momentum where it matters. Marc Matthews and Tim Benson unpack a year of wins and lessons that took monthly listeners from modest to meaningful, and the theme is simple. When you optimise for saves, repeats and fast post-release engagement, Spotify’s algorithm does the heavy lifting. That means Radio, Discover Weekly, and personalised mixes begin to surface your music beyond your immediate circle—and the compounding effect beats a single playl...

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