Marina and Ricardo Larroudé (Larroudé) on Innovative D2C Models, Betting on Brazil and Trading in the 9-to-5

Marina and Ricardo Larroudé (Larroudé) on Innovative D2C Models, Betting on Brazil and Trading in the 9-to-5

When the world shut down, Marina and Ricardo Larroudé hit go. Out of their Manhattan apartment, the former Teen Vogue fashion director and her financier husband built Larroudé—a shoe brand that went from zero to millions in sales in just a few years. In this episode, Sammi dives into how they turned job loss into rocket fuel, built their own factory in Brazil, and reinvented the luxury e-commerce playbook with a direct-to-demand model that’s shaking up the mid-tier market. The Larroudés also talk about the wild world of RTV (return to vendor), the innovative way they’re using pre-orders to keep prices low, and why they’re bullish on Brazil. Follow Sammi on Instagram Subscribe to the Social Currency newsletter Follow Larroudé Check out the Candy Pratts Price collab 00:00 Marina and Ricardo Larroudé’s Social Currency 02:05 Losing Their Jobs and Starting a Shoe Brand 04:47 Making Product Development Personal 08:48 Quality and Customer Satisfaction in D2C 13:05 Bootstrapping Then Friends and Family Rounds 27:28 Wholesale Pre-Payment Financing Strategies 29:21 The Wild World of Return to Vendor (RTV) 36:11 Being Bullish on Brazil 39:49 The Innovative “Direct-to-Demand” Model 43:34 Defining the Mid-Tier Shoe Market 51:11 Managing High Return Rates in the Shoe Industry 53:04 How to Show Social Currency Some Love Learn more about your ad choices. Visit megaphone.fm/adchoices

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