The Streaming Playbook: Agility, Partnerships, and Content with Philo’s Reed Barker

The Streaming Playbook: Agility, Partnerships, and Content with Philo’s Reed Barker

In this episode, Reed Barker, head of advertising at Philo discusses streaming TV. He emphasizes the importance of nimbleness, partnerships, and a focus on content. He shares insights on how Philo differentiates itself in the market and the strategies that have contributed to its success in the competitive streaming environment. Takeaways Philo targets audiences seeking affordable lifestyle and entertainment content. The platform allows users to watch content without a subscription through FAST channels. Philo's nimbleness comes from being a small, independent company with a proprietary tech stack. The shift to programmatic advertising has changed the monetization landscape for streaming services. Partnerships are prioritized based on feedback from the demand community. Listening to partners' pain points is crucial for building effective solutions. Content simplicity is key for consumer engagement in streaming. The speed of content discovery impacts user satisfaction. Television remains a dynamic and unpredictable industry. Curiosity and fun are essential elements in the streaming business. Chapters 00:00 Introduction to Streaming and Philo's Strategy 02:51 The Importance of Nimbleness in Streaming 05:56 Building Partnerships in the Streaming Ecosystem 09:01 The Unchanging Rule of Streaming Success

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Building Trust, Attention & Authenticity in the AI Advertising Era with Luis Di Como

Building Trust, Attention & Authenticity in the AI Advertising Era with Luis Di Como

In Episode 3 of The Great AI Advertising Reset Series, sponsored by DoubleVerify, Luis Di Como, former EVP of Global Media at Unilever, joins Jeremy Bloom and AdTechGod to discuss the growing complexi...

25 Kesä 14min

The Great AI Advertising Reset: DoubleVerify CEO Mark Zagorski on AI Slop and Fraud

The Great AI Advertising Reset: DoubleVerify CEO Mark Zagorski on AI Slop and Fraud

In Episode 1 of The Great AI Advertising Reset Series, sponsored by DoubleVerify, AdTechGod and Jeremy Bloom sit down with Mark Zagorski, CEO of DoubleVerify, to discuss the future of AI-driven advert...

18 Kesä 11min

From Show to Scene: How Contextual CTV Targeting Is Transforming Programmatic Advertising

From Show to Scene: How Contextual CTV Targeting Is Transforming Programmatic Advertising

Dave Bernath, CEO of WURL, joins Jeremy Bloom and AdTechGod to discuss the evolution of CTV targeting from broad audience and show-level approaches to scene-level contextual targeting. The conversatio...

4 Kesä 12min

From Show to Scene: Why Contextual Targeting Matters More Than Ever with Emily Kennedy, Dentsu

From Show to Scene: Why Contextual Targeting Matters More Than Ever with Emily Kennedy, Dentsu

In Episode 2 of From Show to Scene sponsored by Wurl, Emily Kennedy, EVP and Head of Marketplace at Dentsu, joins Jeremy Bloom and AdTechGod to discuss how contextual targeting is evolving from a plan...

28 Touko 10min

From Show to Scene: Why Moment-Based Targeting Is the Future of CTV with Lauri Baker from KERV

From Show to Scene: Why Moment-Based Targeting Is the Future of CTV with Lauri Baker from KERV

In episode 1 of From Show to Scene, Lauri Baker, Senior Vice President, Head of Partnerships at KERV, explains why audience targeting alone is no longer enough in CTV. She explores the shift from broa...

7 Touko 14min

From Screen to Store: How Tiffany Lee Drives Local Growth at Fleet Feet

From Screen to Store: How Tiffany Lee Drives Local Growth at Fleet Feet

In this episode of From Screen to Store, sponsored by JamLoop, Tiffany Lee from Fleet Feet breaks down how a national brand scales local impact across 285+ stores while balancing eCommerce and in-stor...

24 Huhti 10min

How Franchise Brands Use CTV to Drive Real Growth with Mosquito Squad

How Franchise Brands Use CTV to Drive Real Growth with Mosquito Squad

In Episode 4 of the From Screen to Store series, sponsored by JamLoop, Jay Blecker, President of Mosquito Squad, shares how franchise operators are leveraging connected TV (CTV) to scale customer acqu...

23 Huhti 11min

From Screen to Store: What Actually Works in Modern Marketing with Alex Back From Couch

From Screen to Store: What Actually Works in Modern Marketing with Alex Back From Couch

In Episode 3 of the From Screen to Store series, sponsored by JamLoop, Alex Back, CEO of Couch, breaks down what actually works today from CTV and video to holistic media strategies. Learn why influen...

16 Huhti 12min

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