#488: ITA Group on Quantifying Emotional Loyalty: Turning Connection into Measurable Business Impact

#488: ITA Group on Quantifying Emotional Loyalty: Turning Connection into Measurable Business Impact

Send us a text In this episode of Leaders in Customer Loyalty: Industry Voices, Loyalty360’s Ethan Perry sat down with Chris Jones, Senior Vice President of Engagement Solutions at ITA Group, to explore how brands are translating emotional loyalty from an abstract concept into a measurable driver of business growth. As a returning guest, Jones expanded on themes from his previous conversation, sharing findings from ITA Group’s latest research on emotional connection and how it amplifies...

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Carlos Dunlap-Beard, VP of Loyalty Solutions, Clarus Commerce

Carlos Dunlap-Beard, VP of Loyalty Solutions, Clarus Commerce

Send us a text In the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel, and brand loyalty about the technology that impacts brands' ability to drive unique experiences...

17 Kesä 202020min

Melissa West, Director of Product Solutions, PDI

Melissa West, Director of Product Solutions, PDI

Send us a text In the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel and brand loyalty about the technology that impacts brands' ability to drive unique experiences ...

16 Kesä 202017min

Alicia Mowder, Head of US Marketing at Circle K

Alicia Mowder, Head of US Marketing at Circle K

Send us a text When it comes to best-in-class customer loyalty and experience, some famous brands and industries come to mind immediately. A favorite retailer, restaurant, airline, hotel chain – the l...

15 Kesä 202025min

Marti Beller, President, Kobie Marketing

Marti Beller, President, Kobie Marketing

Send us a textIn the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel and brand loyalty about the technology that impacts brands' ability to drive unique experiences a...

1 Kesä 202027min

Susan Frech, Co-Founder and CEO, Social Media Link

Susan Frech, Co-Founder and CEO, Social Media Link

Send us a textIn this Loyalty360 Thought Leadership video, we sit down with Susan Frech, Co-Founder and CEO of Social Media Link. In this series, we talk to the leaders in customer, channel and brand ...

1 Kesä 202015min

Christian Selchau-Hansen, CEO, Formation

Christian Selchau-Hansen, CEO, Formation

Send us a textIn the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel and brand loyalty about the technology that impacts brands' ability to drive unique experiences a...

1 Kesä 202022min

Rick Boubelik, Senior Director Loyalty Marketing, Epsilon

Rick Boubelik, Senior Director Loyalty Marketing, Epsilon

Send us a textIn the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel, and brand loyalty about the technology that impacts brands' ability to drive unique experiences ...

1 Kesä 202013min

Guy Cierzan, Managing Partner, Loyalty, ICF Next

Guy Cierzan, Managing Partner, Loyalty, ICF Next

Send us a textIn this Loyalty360 Thought Leadership video, we sit down with Guy Cierzan, Managing Partner, Loyalty of ICF Next. Our discussion with Guy includes information on his role, customer loyal...

28 Touko 202022min

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