Ep1166 | Matan Kadim: Identity Drives Fitness
20MinuteLeaders11 Marras

Ep1166 | Matan Kadim: Identity Drives Fitness

Matan Kadim’s path into fitness began with a personal struggle and grew into a career of coaching and international learning. He argues that real change comes not from short-term resolutions but from identity-level shifts: who you see yourself as. Training, he explains, is not just against comfort zones but against evolutionary programming for ease and safety. By reframing workouts as daily battles with comfort, Matan helps clients develop resilience, discipline, and joy in the process. His “simple but not easy” philosophy cuts through misinformation and fad culture, emphasizing consistency, sleep, nutrition, and growth mindset. For Matan, the gym is a microcosm of life—identity, habits, and resilience all align to shape who you become.

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Ep941: Yossi Carmil | CEO, Cellebrite

Ep941: Yossi Carmil | CEO, Cellebrite

Yossi Carmil is the CEO of Cellebrite, a global leader in Digital Intelligence (DI) solutions for the public and private sectors. The company’s technology is used in millions of investigations around the world, helping thousands of law enforcement agencies to convict bad actors and bring justice to victims of crimes. Carmil started as one of Cellebrite’s very first employees and has been serving as CEO for the past 17 years. Before joining Cellebrite, he was Siemens' Commercial Vice President in Israel. Carmil has more than 25 years of experience in management, international sales, business development, and strategic consultancy. Prior to working in the private sector, he served at the Israeli Ministry of Defense.

10 Marras 202223min

Ep940: Alon Jackson | CEO and Co-Founder, Astrix Security

Ep940: Alon Jackson | CEO and Co-Founder, Astrix Security

Alon Jackson is the CEO and Co-Founder of Astrix Security, the first app-to-app security solution. Prior to founding Astrix, Jackson served as Head of R&D Group at automotive cyber security startup Argus (acquired by Continental AG). He also previously served over 12 years in strategic roles in the Cyber Security Division of the Israeli Military Intelligence Unit 8200, where he led the cloud security division. Jackson received an MSc in Computer Science with honors, specializing in cryptography.

9 Marras 202222min

Ep939: Noy Shulman | CEO & founder, Todale

Ep939: Noy Shulman | CEO & founder, Todale

Noy is the CEO and founder of Todale. Todale's products use large language models to help businesses communicate better with their clients through text-based channels. Prior to Todale, Noy was head of AI for STC where he spent his time researching and developing tailored AI solutions for companies - from startups to enterprises. Noy loves sharing his knowledge about concepts from the basics of AI to the novelties that are being invented regularly with none technical people, he does that as a part of the AI school for leaders.

8 Marras 202236min

Ep938: Shahar Fogel | CEO, Rookout

Ep938: Shahar Fogel | CEO, Rookout

Shahar Fogel is the CEO of Rookout. He's spent the last two decades leading data-driven businesses, products, and R&D teams, from early-stage start-ups to government organizations. Shahar is passionate about software architecture and observability; as a cyber Security team lead, product manager, VC investor, and a Cambridge University MBA alumni.

8 Marras 202221min

Ep937: Shaival Desai | Chief Growth Officer, Petpooja

Ep937: Shaival Desai | Chief Growth Officer, Petpooja

Shaival Desai is the Chief Growth Officer, of Petpooja, a next-generation restaurant management platform offering state-of-the-art POS (Point of Sale) software to manage restaurant billing, inventory, online orders, menu, and customers. Fondly known as the Google of Petpooja by his colleagues, Shaival oversees the company's marketing, advanced products, in-house sales, and training. Along with his team of professionals, he also plays an instrumental role in building Petpooja’s advanced products such as Voice Ordering KIOSK, Order Serving Robot, Waiter-calling devices, etc. Aside from these core responsibilities, Shaival drives SaaS implementation at the company to streamline the processes for the other teams.

25 Loka 202222min

Ep936: Lilach Ritter | R&D Group Lead, vcita

Ep936: Lilach Ritter | R&D Group Lead, vcita

Lilach is a group lead at vcita, a firm dedicated to enabling small businesses and helping entrepreneurs achieve independence and success. She believes in social equality, accessibility, and reducing social and gender disparities. Lilach rose to management in a fast-paced startup a few years ago. She loved the action, intense collaboration, and feeling of accomplishment. Lilach was often the lone woman in her position. She struggled to keep her voice and trust her intuition in difficult situations. Bottom-up leadership, openness, full partnership, and trust allow us to be authentic, says Lilach. Lilach worked as a pastry cook in patisseries and a gourmet catering firm, where she met her partner. They have a 7-year-old daughter and twin 4-year-olds.

22 Loka 202222min

Ep935: Patrick Thean | CEO Rhythm Systems, Inc.

Ep935: Patrick Thean | CEO Rhythm Systems, Inc.

Patrick Thean is an international speaker, CEO coach and serial entrepreneur. He is a USA Today and Wall Street Journal bestselling author. His work has been seen on NBC, CBS, and Fox. Patrick was named Ernst & Young Entrepreneur of the Year in 1996 for North Carolina as he grew his first company to #151 on the Inc 500 (now called the Inc. 5000). After a successful exit, he has been on a mission to help CEOs build great companies and achieve their dreams.

19 Loka 202221min

Ep934: Shmuel Ben-Tovim | Director, Fintech.IL President, The Israel Fintech Center

Ep934: Shmuel Ben-Tovim | Director, Fintech.IL President, The Israel Fintech Center

Shmuel is the Director of Fintech.IL Innovation Community and the President of The Israel Fintech Center, the largest and most influential Fintech group in Israel. His career has encompassed both the private and public sectors. Among his previous positions: Minister for Economic Affairs, The Embassy of Israel, London; Assistant Director General, the Bank Leumi Group; Chief Economic Adviser to the Minister of Industry, Trade & Tourism; Israel’s Consul & Trade Commissioner to the USA; Directly-elect Mayor of Kfar Shmaryahu. Shmuel has served as a director in leading Israeli corporations, including Bezeq Ltd. and Israel Chemicals Ltd. He holds a BA in Economics and an MBA from the Hebrew University.

18 Loka 202220min

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