Customizing AI for Your Business is Crucial But It Isn't Hard

Customizing AI for Your Business is Crucial But It Isn't Hard

Everyone's talking about AI like it's plug-and-play. Spoiler: it's not.
In this episode, Rob digs into why Big Tech's billions in AI R&D haven't yet turned into matching revenue — and what that means for the rest of us. The truth? The real business wins don't come from off-the-shelf models; they come from smart customization.
Rob breaks down the "magic Lego brick" approach that separates hype from practical reality, showing how everyday tools like Power BI and Power Automate can connect to AI in surprisingly simple (and powerful) ways. He also revisits Bill Krolicki's "Vendor Bot" example to prove that you don't need to be a researcher or a billionaire to make AI deliver real results.
If you've ever opened ChatGPT, asked it to "optimize operations," and gotten nowhere — this one's for you.

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The End of All You Can Eat AI

The End of All You Can Eat AI

For about two years, we've all been reaching for the biggest hammer on the wall because someone else was paying for the nails. If you were on a subscription, you grabbed the biggest, baddest model on ...

30 Kesä 24min

Waiting Worked...Until AI

Waiting Worked...Until AI

For years, Rob had a pretty good system. When a new technology showed up, he didn't immediately declare it the next big thing. He wanted to understand why it mattered first. Sometimes that meant jumpi...

23 Kesä 15min

Why Bigger AI Isn't Always Better

Why Bigger AI Isn't Always Better

Microsoft just unveiled a monster of a machine built for local AI. More memory. More horsepower. More everything. Which led Rob and Justin to a question that has almost nothing to do with the hardware...

16 Kesä 29min

What Happens After the AI Works?

What Happens After the AI Works?

For the past few years, the conversation around AI has focused on the technology. Which model is best. Which tools to use. How fast everything is changing. But once you start building with it, a diffe...

9 Kesä 35min

Absences, KPI Updates, Book Title and Pre-Order Bundle Reveal

Absences, KPI Updates, Book Title and Pre-Order Bundle Reveal

If you've listened to the podcast over the past several months, you've probably heard Rob mention "the book" a few times. Well, it's finally done. In this solo episode, Rob reveals the title, shares t...

2 Kesä 6min

It's Time to Start Looking Into Microsoft IQ

It's Time to Start Looking Into Microsoft IQ

Rob was supposed to be finishing his book. Last chapter. Two days past deadline. Freedom was right there. Instead, he hit pause and recorded this. Because something from a few weeks ago wouldn't leave...

5 Touko 19min

Cowork Builds Apps Now, and 'Acquired Skills Will Appear Here' w/ Garett Medlin

Cowork Builds Apps Now, and 'Acquired Skills Will Appear Here' w/ Garett Medlin

Garett Medlin just got the official title for the job he was already doing: AI Practice Lead at P3. He's also the person responsible for Rob trying Cowork in the first place, despite Rob's very reason...

28 Huhti 56min

AI "versus" the Medical Establishment, Rob's Sith Name, and the Death of Social Media?

AI "versus" the Medical Establishment, Rob's Sith Name, and the Death of Social Media?

Rob didn't go looking for a fight with the medical system. He just showed up with receipts. Claude had already mapped the symptoms, suggested the tests, and summarized the situation better than any po...

21 Huhti 30min

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