Privacy-Proof Monetization: Inside Intent IQ + Start.io’s Strategy

Privacy-Proof Monetization: Inside Intent IQ + Start.io’s Strategy

In this episode sponsored by Intent IQ , the conversation revolves around identity solutions in advertising, focusing on the collaboration between Intent IQ and Start.io. The discussion highlights the challenges faced by publishers in the current advertising landscape, including privacy regulations and the disappearance of third-party cookies. Both Roy Shkedi and Gil Dudkiewicz emphasize the importance of understanding user identity and maintaining privacy while enhancing monetization and audience insights for publishers. The episode concludes with a commitment to continuous compliance with evolving regulations. Takeaways Intent IQ has been addressing identity challenges for over 15 years. Consumer consent is central to advertising practices. Publishers excel at content creation but need help with compliance. Targeted advertising significantly boosts publisher revenue. The partnership between Intent IQ and Start.io enhances user identification. Privacy regulations are constantly evolving and must be monitored. Location data has become a significant privacy concern. Publishers trust Start.io to navigate complex regulations. The collaboration aims to merge web and in-app advertising. Maintaining user choice is crucial for effective advertising. Chapters 00:00 Introduction to Identity Solutions in Advertising 02:50 Challenges in the Advertising Landscape 06:00 Enhancing Monetization and Audience Insights 09:00 Maintaining Privacy in Data Utilization

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Building Trust, Attention & Authenticity in the AI Advertising Era with Luis Di Como

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The Great AI Advertising Reset: DoubleVerify CEO Mark Zagorski on AI Slop and Fraud

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From Show to Scene: How Contextual CTV Targeting Is Transforming Programmatic Advertising

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Dave Bernath, CEO of WURL, joins Jeremy Bloom and AdTechGod to discuss the evolution of CTV targeting from broad audience and show-level approaches to scene-level contextual targeting. The conversatio...

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28 Touko 10min

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In episode 1 of From Show to Scene, Lauri Baker, Senior Vice President, Head of Partnerships at KERV, explains why audience targeting alone is no longer enough in CTV. She explores the shift from broa...

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From Screen to Store: How Tiffany Lee Drives Local Growth at Fleet Feet

From Screen to Store: How Tiffany Lee Drives Local Growth at Fleet Feet

In this episode of From Screen to Store, sponsored by JamLoop, Tiffany Lee from Fleet Feet breaks down how a national brand scales local impact across 285+ stores while balancing eCommerce and in-stor...

24 Huhti 10min

How Franchise Brands Use CTV to Drive Real Growth with Mosquito Squad

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In Episode 4 of the From Screen to Store series, sponsored by JamLoop, Jay Blecker, President of Mosquito Squad, shares how franchise operators are leveraging connected TV (CTV) to scale customer acqu...

23 Huhti 11min

From Screen to Store: What Actually Works in Modern Marketing with Alex Back From Couch

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In Episode 3 of the From Screen to Store series, sponsored by JamLoop, Alex Back, CEO of Couch, breaks down what actually works today from CTV and video to holistic media strategies. Learn why influen...

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