AI不是幫你寫行銷，而是讓你回到真正的行銷｜Kuro Marketing Classroom
這一集要聊的不是 AI 多厲害，而是你終於可以專心做那些 AI 做不到的事。曾經我也以為，AI 會取代行銷人。寫文案、剪影片、跑報表……好像每一件事 AI 都能做。但現在我反而發現：AI 不會取代你，而是推你回到真正該專注的地方。☞ 客戶為什麼猶豫？☞ FABE 架構怎麼才能說進人心？☞ 什麼才是「讓對方願意聽你說話」的說服節奏？在這一集裡，我想和你聊聊：「AI時代的行銷人，真正應該練的能力是什麼...
28 Heinä 20256min
SEO 沒死，是你太孤立！揭秘 Google HCU 背後的「內容孤島」與品牌訊號革命
許多內容網站經營者，在 Google 推出「實用內容更新」（Helpful Content Update, HCU）後，流量出現斷崖式下跌，甚至幾乎歸零。即使自認文章資訊紮實、整理詳盡，也依然無力回天——讓創作者不禁困惑：「我那篇文章明明蠻實用的，為什麼 Google 說它『沒有存在的必要』？」事實上，Google 對「實用內容」的定義已發生根本性轉變。HCU 清除的不只是「低品質文章」，而是那些...
22 Kesä 20257min
Beyond Revenue: The Smart Way to Boost E-commerce Profitability
Growing an e-commerce business isn’t just about getting more sales—it’s about understanding what really drives profitability.In this episode, we take a deep dive into MROI (Marketing Return on Investm...
24 Huhti 202526min
Mastering E-Commerce in Taiwan: A Deep Dive into Data-Driven Strategies
Dive deep into the world of Taiwanese e-commerce marketing. We uncover strategies used by top entrepreneurs, including RFM analysis, CRM systems, and targeted messaging. Learn how to acquire new custo...
17 Huhti 202517min
E-Commerce Deep Dive: Using International Business Strategies to Increase Customer Loyalty
Dive deep into e-commerce strategies for boosting repeat purchases. We explore how Japanese skincare giant DHC leverages trial offers, product bundling, and consistent branding. Learn how to apply the...
10 Huhti 202519min
Beyond Discounts: The Data-Driven Approach to Customer Retention & Revenue Growth
Marketing isn’t just about selling—it’s about timing, psychology, and relationships. In this deep dive, we explore how successful brands optimize their marketing budgets by identifying high-ROI sales ...
3 Huhti 202524min
Cracking the Code: Modern Digital Marketing Strategies That Work
Digital marketing is evolving fast. Native ads are losing their effectiveness, and brands must rethink how they connect with audiences. In this episode, we break down powerful marketing insights drawn...
27 Maalis 202525min
