The Brewery Talent Crisis: What to Know and What to Do

The Brewery Talent Crisis: What to Know and What to Do

We are experiencing an unprecedented talent crisis in the US. We are producing more jobs than we have workers to fill them, companies are now competing for talent across all industries – not just within their own. Engagement is at its lowest in almost 10 years and the expectations among Millennials and GenZ have created the long overdue awakening about what leaders need to do to build engaged and productive teams. See the compelling statistics and learn how, as a leader, you can realize the ROI of talent development and build a more productive and sustainable organization.


Steve Hopkins leads Wipfli’s leadership consulting team within the Organizational Performance group, helping clients grow their people, culture, and organizations. With over a decade of experience in leadership development and executive coaching, Steve builds on a diverse career that includes managing global sales, leading business units, and teaching at the University of Kentucky. He is known for his eclectic background and passion for empowering leaders through frameworks, training, and tools. His consulting approach is thoughtful and thought-provoking, with a focus on enhancing employee performance, team cohesion, and organizational growth.


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December 8–10, 2025

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It’s All DTC to Me? Direct-to-Consumer Delivery vs. Shipping (Panel Fest 2021)

It’s All DTC to Me? Direct-to-Consumer Delivery vs. Shipping (Panel Fest 2021)

With multiple factors increasing beer drinkers’ interest in receiving their favorite beverage directly to their homes, even the most savvy brewers can misunderstand the difference between delivery and...

22 Joulu 202157min

Taproom Technology (Panel Fest 2021)

Taproom Technology (Panel Fest 2021)

A more efficient taproom is a more profitable taproom. It seems like just yesterday we were learning about QR codes, app-based ordering, and other pandemic-inspired innovations. These technologies, if...

21 Joulu 20211h 4min

Craft Beer in 10 Years (Panel Fest 2021)

Craft Beer in 10 Years (Panel Fest 2021)

If beer was first discovered today, what would it be made with? What would it look like? How would it smell? How about those tasting notes? Innovation is arguably the secret ingredient for any brewery...

20 Joulu 20211h 1min

Brand Consistency: One Look to Rule Them All (Panel Fest 2021)

Brand Consistency: One Look to Rule Them All (Panel Fest 2021)

This panel will discuss how to create and maintain a brand identity that is reflective of your brewery and culture. The focus will be on how the panelists have taken steps to maintain that identity ac...

17 Joulu 20211h 3min

Women Conquering Craft Beer (Panel Fest 2021)

Women Conquering Craft Beer (Panel Fest 2021)

This year saw an amplified and necessary dialogue on the ongoing sexism with Craft Beer. While the industry has a long way to go to becoming inclusive, equitable, and safe for all, we want to use this...

16 Joulu 20211h 4min

Managing Yeast: A Discussion on the Methodology for Harvesting and Re-using Yeast, No Matter the Scale (Panel Fest 2021)

Managing Yeast: A Discussion on the Methodology for Harvesting and Re-using Yeast, No Matter the Scale (Panel Fest 2021)

When is the optimal time to harvest yeast from a live fermentation? Which strains perform the best over multiple batches? How can a small brewery replicate the same results as a large one? Three brewe...

15 Joulu 20211h

The Ups and Downs of Selling Beer in a Pandemic (Panel Fest 2021)

The Ups and Downs of Selling Beer in a Pandemic (Panel Fest 2021)

Selling beer in the retail market has not been an easy task over the past 20 months. At a time when business was just awful for everyone in our industry, brewery sales reps were tasked with maintainin...

14 Joulu 20211h 4min

Staff Training (Panel Fest 2021)

Staff Training (Panel Fest 2021)

A successful training program requires investment, and investing in your team is one of the best things you can do to better your brewery. The more educated your team, the better representatives they ...

13 Joulu 20211h 1min

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