Inside Tecovas: The $300 Million Brand Redefining Western Retail
The Retail Pilot13 Marras 2025

Inside Tecovas: The $300 Million Brand Redefining Western Retail

In this episode of The Retail Pilot, I sit down with David Lafitte, CEO of Tecovas, the Austin-based Western footwear and apparel brand reshaping what it means to build a premium lifestyle business. From radical hospitality to strategic wholesale expansion, David shares how the company has scaled past $200M+, opened more than 50 stores, and become one of the most influential names in modern Western retail. He walks through his unexpected journey from law to leading high-growth consumer brands, his operational philosophy, and what it takes to build a team capable of sustaining long-term momentum. This conversation offers a rare, inside look at brand building, product strategy, retail expansion, and navigating explosive consumer demand, all rooted in the Western lifestyle movement.

Show Notes
How Tecovas grew into a $200M+ brand with more than 50 stores nationwide
The brand’s shift from digitally native to an omni-channel powerhouse
Radical hospitality and how it differentiates Tecovas in-store
Product strategy including women’s growth, denim, shirting, and lifestyle expansion
Wholesale partnerships with Nordstrom, Dillard’s, and independent Western stores
The cultural tailwinds driving Western’s resurgence
Using AI to optimize inventory, customer experience, forecasting, and store allocation
Lessons from taking over leadership from a founder
International expansion opportunities and operational discipline


Enjoy 20% off at Tecovas with the exclusive code PILOT20 at checkout.
👉 Shop Tecovas and use PILOT20 for 20% off.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

Jaksot(104)

Commerce, Conviction, and the $10M Check: Scott Friend’s Blueprint for Startup Success

Commerce, Conviction, and the $10M Check: Scott Friend’s Blueprint for Startup Success

In this episode of The Retail Pilot, we’re joined by Scott Friend, a longtime leader in the retail and venture capital world. A partner at Bain Capital Ventures and the co-founder of ProfitLogic, Scot...

24 Kesä 202541min

Make It Happen: Jenny Ming on Leadership, Legacy, and the Power of Starting Smart

Make It Happen: Jenny Ming on Leadership, Legacy, and the Power of Starting Smart

In this inspiring episode of The Retail Pilot, retail legend Jenny Ming shares her remarkable journey—from launching Old Navy at Gap Inc. to leading transformative growth at Rothy’s. Jenny reveals how...

10 Kesä 20251h 6min

Rebuilding Retail: How Emily Gittins Is Turning Fashion Waste Into Big Business

Rebuilding Retail: How Emily Gittins Is Turning Fashion Waste Into Big Business

In this episode of The Retail Pilot, host Ken Pilot welcomes Emily Gittins, Co-founder and CEO of Archive — a technology company transforming fashion's relationship with resale. With a deep background...

27 Touko 202535min

Wall Street to Beauty Icons: Amanda Baldwin’s Blueprint for Building Brands That Last

Wall Street to Beauty Icons: Amanda Baldwin’s Blueprint for Building Brands That Last

In this episode of The Retail Pilot, we sit down with Amanda Baldwin, the newly appointed CEO of Olaplex and former CEO of Supergoop, for an in-depth conversation about her remarkable career journey—f...

13 Touko 202535min

Tariffs: Two Sides Of Trade

Tariffs: Two Sides Of Trade

A few weeks ago, I wrote an open letter to President Trump urging him to reverse the extreme tariffs and embargoes imposed on China. These policies have had a significant impact on the apparel, footwe...

9 Touko 202548min

Inside the Mind of a Luxury CEO: Daniella Vitale’s Lessons on Retail, Resilience, and Reinvention

Inside the Mind of a Luxury CEO: Daniella Vitale’s Lessons on Retail, Resilience, and Reinvention

In this episode of The Retail Pilot, host Ken Pilot sits down with Daniella Vitale, CEO of Ferragamo and one of the most influential leaders in luxury retail. From wrapping gifts at a small shop in Ne...

29 Huhti 202542min

Inside Nuts.com: PJ Oleksak’s Journey From Private Equity to CEO

Inside Nuts.com: PJ Oleksak’s Journey From Private Equity to CEO

In this episode of The Retail Pilot, host Ken Pilot welcomes PJ Oleksak, the dynamic CEO of Nuts.com and the first woman and non-family member to lead the 94-year-old business. With a rich background ...

15 Huhti 202535min

The Architects Behind Brands You Love: How Red Antler Builds Obsession-Worthy Companies

The Architects Behind Brands You Love: How Red Antler Builds Obsession-Worthy Companies

In this episode of The Retail Pilot, host Ken Pilot dives into the future of branding and retail innovation with Emily Heyward & JB Osborne, Co-Founders of Red Antler and a pre-flight discussion with ...

1 Huhti 202544min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-rahamania
ostan-asuntoja-podcast
rahapuhetta
rss-laakispodi
rss-sisalto-kuntoon
herrasmieshakkerit
sijoituspodi
rss-draivi
inderespodi
rss-sami-miettinen-neuvottelija
rss-lahtijat
rss-bisnesta-bebeja
rss-karon-grilli
rss-seuraava-potilas
rss-paasipodi
vapauta-supervoimasi-podcast