Coaching Roadmaps
Product Therapy13 Marras 2025

Coaching Roadmaps

Christian sits down with Lea to demystify roadmaps, stripping them down to their job-to-be-done: connect strategy to execution without pretending ideas are certainties. They dig into how to craft outcome-based roadmaps that ladder to business results, when timeframes beat dates, and how to use high-integrity commitments without turning your plan into a promise trap, or feature factory.


Today’s episode will discuss:

  • Why executives love roadmaps yet teams resent them

  • The two types of roadmaps destined to fail

  • How to frame outcomes in a roadmap

  • Why timeframes trump dates

  • When to use high-integrity commitments (HICs)

  • Coaching leaders to swap false control of features for real control of context

  • The four common roadmap anti-patterns

  • Who really owns the roadmap

  • How to ensure roadmaps and OKRs get along nicely

  • Earning trust with evidence and measuring impact, not output

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References:

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More from SVPG on roadmaps:

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Where to find Lea Hickman:

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Where to find Christian Idiodi:

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Where to find SVPG:

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Timestamps:

(1:06) What is a roadmap?

(02:18) Why roadmaps are often hated

(04:18) The problem with top-down roadmaps

(05:32) You need outcome-based roadmaps

(10:02) Why roadmaps shouldn’t have dates

(12:38) How to give teams greater roadmap autonomy

(16:08) The four most common roadmap traps

(20:04) Who should own a roadmap?

(21:47) Focus on outcomes, not features

(25:24) Can roadmaps and OKRs co-exist?

(30:06) High-integrity commitments in roadmaps

(32:33) How to navigate the politics of roadmaps

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Disclaimer:

While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/

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Production:

Production by supermix.io

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