#21 - AI & The Website of 2030: The Future of Tourism

#21 - AI & The Website of 2030: The Future of Tourism

Peter and Andreas Mueller-Schubert forecast what the website of 2030 will look like, exploring how AI is shifting the web from static pages to dynamic, voice-activated assistants. They discuss the rise of the "agentic web," where websites must cater to two distinct audiences: human users and the AI agents working on their behalf.

Discover how this evolution will impact everything from user interfaces—with voice and multimodal inputs becoming standard—to the very structure of search. The conversation also highlights a massive opportunity for Destination Marketing Organizations (DMOs) to become central data and booking hubs, leveraging AI to manage visitor flow and enhance the traveler experience in real-time. Is your digital presence ready for a future where websites don't just provide information, but take direct action?


future of websites, AI in tourism, destination marketing, agentic web, travel technology, DMO, voice search, AI chatbots#AIinTourism #FutureofWeb #DMO #TravelTech #Website2030 #DigitalMarketing #Tourism


Chapters:00:00 – What Will a Website Look Like in 2030?

02:42 – From Web Pages to AI Assistants

05:02 – Building for Two Audiences: Humans & AI Agents

06:24 – The Rise of Voice & Multimodal Interfaces

11:26 – The Future Role of DMOs as OTAs

18:32 – Is Your Website Platform (e.g., WordPress) Future-Proof?

23:21 – The Evolving Role of AI Chatbots in Tourism

30:16 – Using Real-Time Data to Manage Destinations


What will websites look like in 2030? We explore AI, agents, and the future of travel.

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