The CMO Podcast14 Marras 2025

The Brand Builder's Playbook // Brand vs Performance Marketing: Why the Long Game Wins // With Andrea Brimmer (Ally)

Every CMO faces the same question: how do you balance long-term brand equity with short-term performance marketing?

In the fifth episode of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Lindsey Wehking, tackle one of the most heated debates in modern marketing: brand versus performance. Is short-term activation enough, or does long-term brand building ultimately win?

This week’s guest is Andrea Brimmer, Chief Marketing and PR Officer at Ally, who has spent nearly two decades transforming Ally from a regional bank into one of America’s most admired challenger brands. Andrea shares the inside story of launching the Ally brand, driving growth through bold, customer-centric marketing, and proving that financial services can stand for transparency and trust. The conversation explores how to build brands people truly love, balance creativity with measurable results, and use brand purpose as a competitive advantage.

“We have to stop calling it brand versus performance. It’s demand generation and demand capture. And you can’t have one without the other.” — Andrea Brimmer

If you’ve ever wondered how to build a brand that punches above its weight, Andrea’s playbook is one you won’t want to miss.

—

Download this week’s worksheet: https://bit.ly/4hFTZ7W

Read about upcoming episode topics and guests here: https://bera.ai/podcast/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(424)

Scott Galloway | Brands Are Dead

Scott Galloway is a clinical professor of marketing at the New York University Stern School of Business where he teaches brand strategy and digital marketing. He's a New York Times best-selling author...

12 Kesä 201948min

Eduardo Luz (Kraft Heinz) | The Power of Aligning Culture In Your Message

When he was CMO for The Kraft Heinz Company, Eduardo Luz oversaw numerous purpose-driven and creative campaigns that made headlines. He came from from humble beginnings in Rio, Brazil, and prior to Kr...

5 Kesä 201944min

Fernando Machado (Burger King) | Creativity As a Competitive Advantage

Fernando Machado is one of the most acclaimed CMOs working today. He is the only person to be awarded the Brandweek Genius of the year twice. He's been the CMO of Dove during their rebeauty campagin _...

29 Touko 201959min

Frank Cooper III (BlackRock) | Thriving With a Sense of Purpose

How do you give an investment company purpose? Financial companies have been trying to find identity and purpose with consumers since the 2008 crisis. BlackRock, the largest asset management firm in t...

22 Touko 201958min

Lilian Tomovich (MGM Resorts) | Empowering Employees

Lilian Tomovich is the Chief Experience Officer and CMO of MGM Resorts International. Lilian is responsible for all of the company’s marketing functions, including: Brand Management, Advertising, Loya...

15 Touko 201939min

Pedro Earp (AB/InBev) | Live Your Brand's Purpose

Pedro Earp is the Global CMO of AB/InBev, overseeing the marketing efforts for hundreds of beverage brands worldwide. AB/InBev is a multibillion dollar multinational beverage company, and Pedro strive...

8 Touko 201945min

Kristin Lemkau (JP Morgan Chase) | Chase What Matters to The Consumer

Jim sits down with the Chief Marketing Officer of JPMorgan Chase, Kristin Lemkau. For over 5 years Kristin has been the CMO of JPMorgan Chase where she strives to give the largest bank in America purp...

1 Touko 201943min

The CMO Podcast With Jim Stengel

What is the CMO Podcast? This summer Jim Stengel talks to the most dynamic CMO's in the industry to breakdown the mindset of a Chief Marketing Officer.See Privacy Policy at https://art19.com/privacy a...

22 Huhti 201939s