Season 2 | Episode 1: Manifesting Your Dream Job | Umar Achraf, Spotify | AURA Skypool Podcast

Season 2 | Episode 1: Manifesting Your Dream Job | Umar Achraf, Spotify | AURA Skypool Podcast

The first episode of the AURA Skypool Podcast features Umar Achraf, Marketing Manager at Spotify, as he reflects on how Dubai has become his second home and a hub of creative opportunity.


In this inspiring conversation, Umar shares his journey into one of the world’s most influential tech and music platforms, offering a rare look into the path that led him to join Spotify and contribute to the globally celebrated Wrapped campaign.


He discusses how music remains the universal language that connects us all and how he has been privileged to collaborate with the next generation of talent from around the world. Beginning his career in 2012, well before the rise of social media, Umar speaks candidly about the early challenges, the pushback he faced, and how being ahead of the curve gave him a powerful first-mover advantage.


This episode also explores the ever-evolving landscape of marketing, shedding light on how the role of creativity, culture, and technology continues to transform the way brands connect with audiences.


The debut episode sets the foundation for a season filled with insight, ambition, and global perspective. The AURA Podcast is a celebration of those who challenge convention, inspire change, and elevate the industries they touch.


Each episode offers a deep dive into the minds of those redefining success on their own terms.


Hosted by brand marketing expert Kubi Springer and produced by AVANTGARDE Brand Experiences.

www.auraskypool.com

Jaksot(48)

Heritage to Horizon: Storytelling, Expansion & AI | Lynn Al Khatib

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Season 4 | Episode 9 | Fueled By Dreams. Powered By Obsession | Jason Atherton

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Season 4 | Episode 8: She Leads: Women Defining Success | International Women’s Day Special

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Season 4 | Episode 7: ŌURA Ring: Mission Over Marketing | George & Doug | AURA Skypool Podcast

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The AURA Skypool Podcast is back with a special episode! Host Kubi Springer welcomes Doug Sweeny and George Abbott to discuss Oura's exciting expansion into the Middle East. Get the inside scoop on th...

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Season 4 | Episode 6: Style and Substance | Matthew Priest | AURA Skypool Podcast

Season 4 | Episode 6: Style and Substance | Matthew Priest | AURA Skypool Podcast

What defines the role of an editor in today’s media landscape?Kubi Springer sits down with Matthew Priest, Editorial Director of Esquire Middle East, to unpack what it really takes to lead a modern pu...

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Episode 5: Supplying A World Of Good Times | Antonio Gonzalez | AURA Skypool Podcast

Episode 5: Supplying A World Of Good Times | Antonio Gonzalez | AURA Skypool Podcast

What does it really take to scale a hospitality brand globally?Antonio Gonzalez breaks down how Sunset Hospitality evolved from its early foundations into a fast-growing international powerhouse. From...

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Season 4 | Episode 4: Don’t Trade Time for Money | Afnan Khalifa | AURA Skypool Podcast

Season 4 | Episode 4: Don’t Trade Time for Money | Afnan Khalifa | AURA Skypool Podcast

What does it really mean to belong?In this conversation, Kubi Springer and Afnan Khalifa explore identity, judgment, and the quiet loneliness that comes with starting over. From moving from Saudi Arab...

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Season 4 | Episode 3: Luxury with Purpose | Delphine Lefay | AURA Skypool Podcast

Season 4 | Episode 3: Luxury with Purpose | Delphine Lefay | AURA Skypool Podcast

In this episode of the AURA Podcast, Kubi Springer sits down with Delphine Lefay, co-founder of OnTheList, to discuss the brand’s mission of sustainability in luxury fashion. They explore the company’...

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