Ep. 2527 Unearthing Italy’s hidden gems: sourcing & positioning small-batch grower wines | wine2wine Vinitaly Business Forum

Welcome to Episode 2052, where we present the session recordings from the wine2wine Business Forum 2023. In today's episode, we delve into- Why you should clone your marketing manager. Five actions to reorganize the department in the company with Michele Bertuzzo Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market focus sessions, recorded during the Forum held in Verona in November 2023. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual  reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. About the session: Posting on social, maintaining press relations, organizing visits, updating the website, coordinating graphics. Caught up in a thousand commitments, the marketing manager often forgets the most important thing: having a strategic brand vision. In the last 15 years, communication - in general, not just wine communication - has experienced an explosion in the number of channels. Different social media have appeared (in the beginning it was Facebook…), blogs, portals, and platforms have proliferated. Youtubers and influencers have flourished. Guides, sommelier associations, competitions, and fairs have divided and multiplied. But the old media have not died out. On the contrary, they have been enhanced. Today, a journalist receives many more press releases and invitations to events than he did just five years ago. This whole rush has produced one result: there is no more time to think. There is no longer the energy to inject creativity into the work and differentiate one’s communication from that of competitors. To overcome the impasse, we have to go back to the fundamentals and start over: understand our brand positioning, define competitors, identify and know our audience. Only a good strategic foundation allows creativity to fly high and implement original, attractive, memorable, but always consistent actions. Even with small budgets. This session will examine how the marketing manager of a winery (large, medium, or small) can structure an original and effective strategy through five simple moves. Without resorting to cloning. Find more about wine2wine Business Forum: https://wine2wine.net/  _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/  Facebook www.facebook.com/ItalianWinePodcast  Twitter www.twitter.com/itawinepodcast  Tiktok www.tiktok.com/@mammajumboshrimp  LinkedIn www.linkedin.com/company/italianwinepodcast  If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!

15 Elo 202432min

Welcome to Episode 2051 Stevie Kim moderates Clubhouse’s Ambassadors’ Corner – In this episode, Anna Obuhovskaya interviews Roberta Bonin. These sessions are recorded from Clubhouse and replayed here on the Italian Wine Podcast! In this interview, today’s guest moderator covers the learning objective: “I would like us to learn more about Carema appellation, this very small area of Alto Piedmonte and a home of Nebbiolo variety. These wines are not often to be found outside of Italy. Will talk about the challenges that producers are facing working on the steep alpine slopes and what makes the character of these wines so special.” Co-Moderator - Anna Obukhovskaya Anna obtained 15 years of expertise in wine retail, marketing & sales. Worked in a number of bigger companies and independent projects, founded the italian wine tasting club in Saint Petersburg in Russia. In 2023 she became an Italian wine Ambassador. Driven by passion for European wines she moved from Saint Petersburg to the charming Slovenia. Currently holding the position of a portfolio development and Sales specialist at “Dobro vino”, a wine importing company in Ljubljana. Connect: Instagram wine_it_anna LinkedIn https://www.linkedin.com/in/anna-obuhovskaya-0a4789261/ Website www.dobrovino.si Guest Bio - Roberta Bonin  Roberta is a 29 years old winemaker and sommelier born and raised in Carema. She is one of the board members of the Cantina dei Produttori Nebbiolo di Carema, the iconic winery that since 1960 has continued to safeguard this unique winemaking tradition and landscape. Roberta is a person of few words and extremely in love with the place where she lives, which she is always glad to show to those who have never seen it before, through stone stairs and chestnut pergolas.             Connect: Roberta Bonin / Cantina dei Produttori Nebbiolo di Carema   Facebook Cantina dei Produttori Nebbiolo di Carema  Instagram cantinacarema / robertabonin LinkedIn http://linkedin.com/in/roberta-bonin-96485522a Website https://www.caremadoc.it Email cantinaproduttori@caremadoc.it / robertabonin94@gmail.com  _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/  Facebook www.facebook.com/ItalianWinePodcast  Twitter www.twitter.com/itawinepodcast  Tiktok www.tiktok.com/@mammajumboshrimp  LinkedIn www.linkedin.com/company/italianwinepodcast  If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Follow Italian Wine Podcast for more great content - winery interviews from the Clubhouse sessions! Psssst…FYI, this show is our most popular show, find out why by tuning-in!

15 Elo 202443min

Welcome Book Club and Episode 2050 of the Italian Wine Podcast with Richard Hough. Today Richard is in conversation with the acclaimed writer, poet and broadcaster Andrew Jefford. On the bookshelf: The books discussed in today’s show include: Drinking with the Valkyries by Andrew Jefford Whisky Island by Andrew Jefford The Return of the Native by Thomas Hardie The Match by Piero Trellini   More about today’s guest Andrew Jefford has written for many British newspapers, including The Evening Standard (for ten years), The Financial Times, The Guardian and The Times; he is today Contributing Editor and a regular columnist for both Decanter and The World of Fine Wine, as well as Academic Advisor to the Wine Scholar Guild. He writes a monthly wine column for The New Statesman.  He is one of five Co-Chairs for the London-based Decanter World Wine Awards, the largest global wine competition.  He has also broadcast extensively on wine, tea and other subjects for BBC Radio in the UK, and leads study tours in France for the Wine Scholar Guild.  He has written twelve books and guides including The New France, Andrew Jefford’s Wine Course and Whisky Island (about the island of Islay).  A book-length collection of his writings on wine, Drinking with the Valkyries, was published in September 2022.  He and his family live near Montpellier, France.   Connect: Website: www.andrewjefford.com  Instagram: @andrewcjefford  LinkedIn: https://www.linkedin.com/in/andrewjefford/  Twitter: @andrewcjefford  More about the host Richard Hough: Richard Hough is the editor, translator and project curator behind Wine Democracy and Vine and Prejudice. He has also published several books about life in Verona, chronicling the city’s history, culture and daily life, not forgetting, of course, its wine! With a long-standing passion for whisky and beer, he’s a relative newcomer to the world of wine and is now desperately trying to make up for lost time! He is the host of Book Club on the Italian Wine Podcast.   Connect: Twitter: www.twitter.com/rick_hough Instagram: www.instagram.com/ricksnotesfromverona  Linkedin: https://www.linkedin.com/in/rickhough/ Coming soon: Stay tuned for details of our next next on Book Club with the Italian Wine Podcast _______________________________ Let's keep in touch! Follow us on our social media channels: Instagram www.instagram.com/italianwinepodcast/  Facebook www.facebook.com/ItalianWinePodcast  Twitter www.twitter.com/itawinepodcast  Tiktok www.tiktok.com/@mammajumboshrimp  LinkedIn www.linkedin.com/company/italianwinepodcast  If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/

14 Elo 20241h 14min

Welcome to episode 2049 of the Italian Wine Podcast, Wine, Food & Travel With Marc Millon. Today, he is interviewing Nino Mason Carta of Slivio Carta winery The winery is awarded the Best White Wine 2024 Trophy for Vernaccia di Oristano Doc Riserva 2004 of 5StarWines – the Book wine selection in 2024 More about today’s guest: Nino Mason Carta, the third-generation winemaker and distiller, continues the legacy of the renowned Silvio Carta company. Founded by his grandfather, Silvio Carta, in the 1950s in Baratili San Pietro, Sardinia, the company initially focused on Vernaccia di Oristano, an amber gold wine that quickly captivated palates. Under the leadership of Silvio and later his son Elio, the company expanded its range to include Mirto ‘riserva’, London Dry Gin, Vermouth, Whisky, and other traditional spirits, all celebrated for their exceptional quality. Today, Nino works alongside his family, carrying on the traditions with a blend of innovation and respect for the past. He actively participates in the production process, particularly in distillation, and is involved in international fairs, hosting tastings, and collaborating globally to promote Sardinian oenology and distillation. Nino is committed to sustainability, ensuring the preservation of Sardinia’s natural beauty in all operations. Through the family’s efforts, Silvio Carta continues to thrive, offering exquisite wines and spirits that reflect the island’s unique terroir and culture. Connect: Website: https://www.silviocarta.it/  Instagram: https://www.instagram.com/silviocartaofficial/  LinkedIn: https://www.linkedin.com/company/silvio-carta/  Facebook:  https://www.facebook.com/SilvioCartasrl  More about the host Marc Millon: Marc Millon, VIA Italian Wine Ambassador 2021, has been travelling, eating, drinking, learning and writing about wine, food and travel for nearly 40 years. Born in Mexico, with a mother from Hawaii via Korea and an anthropologist father from New York via Paris, he was weaned on exotic and delicious foods. Marc and his photographer wife Kim are the authors of 14 books including a pioneering series of illustrated wine-food-travel books: The Wine Roads of Europe, The Wine Roads of France, The Wine Roads of Italy (Premio Barbi Colombini), and The Wine Roads of Spain. Other titles include The Wine and Food of Europe, The Food Lovers’ Companion Italy, The Food Lovers’ Companion France, Wine, a global history. Marc regularly lectures and hosts gastronomic cultural tours to Italy and France with Martin Randall Travel, the UK’s leading cultural travel specialist. He is soon to begin a regular series on Italian Wine Podcast, ‘Wine, food and travel with Marc Millon’. When not on the road Marc lives on the River Exe in Devon, England Connect: quaypress.uk/ marcmillon.co.uk vino.co.uk quaypress.com LinkedIn: linkedin.com/in/marc-millon-50868624 Twitter: @Marc_Millon _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/  Facebook www.facebook.com/ItalianWinePodcast  Twitter www.twitter.com/itawinepodcast  Tiktok www.tiktok.com/@mammajumboshrimp  LinkedIn www.linkedin.com/company/italianwinepodcast  If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for listening! -  This show is all about food and wine pairings, and traveling through Italy with Marc. Join his food, wine and cultural journey!

13 Elo 202429min

Welcome to Episode 2048, in which the Italian Wine Podcast proudly introduces Barbara Fitzgerald as a new host, joining Juliana Colangelo for Masterclass US Wine Market. Listen to the InstaLive recording as Stevie Kim and Juliana Colangelo welcome Barbara! More about today’s guest: Barbara Fitzgerald With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram @aprilabottiglia LinkedIn www.linkedin.com/in/barbara-fitzgerald-iwa/ Website www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/  Facebook www.facebook.com/ItalianWinePodcast  Twitter www.twitter.com/itawinepodcast  Tiktok www.tiktok.com/@mammajumboshrimp  LinkedIn www.linkedin.com/company/italianwinepodcast  If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Tune-in and hit the like! - Business, US Market advice, importing, exporting, business, personal stories and advice, plus she is very fun to listen to!

12 Elo 20249min

Welcome to Episode 2047 of the Italian Wine Podcast. In this Italian Grape Geek series we explore personal stories of travel and tasting with Italy’s must know grape varieties.  In this episode, Susannah Gold geeks out on Falanghina, Fiano, Frappato exploring the origins, history and characteristics of the grape, sharing personal connections with wines made from this variety.  Chart your own course with My Italian Grape Geek Journal, your personal tasting companion to accompany the series.  Support the show by donating at www.italianwinepodcast.com.  Donate five euros or more and we’ll send you a copy of our latest book, My Italian Grape Geek Journal. Absolutely free!  To get your free copy of My Italian Grape Geek Journal, click support us at www.italianwinepodcast.com or wherever you get your pods.  More about today’s host: Susannah is an  educator, a journalist, and a communications professional, Susannah also acts as a brand Ambassador, for individual producers and for regions. She has been the brand ambassador for Lugana, Abruzzo, Oltrepo’ Pavese, and Garda DOC in recent years. Her writing on wine has appeared in The Financial Times, Gourmet Retailer, Food, Food & Beverage Business, Snooth.com, the Organic Wine Journal, the Sommelier Journal, F&B Magazine, GDO Week and Palate Press. Susannah has taught numerous wine classes to the trade and consumers, including for the Italian Trade Commission. She holds 10 wine certificates from schools around the world including Italian Wine Ambassador qualification from Vinitaly International Academy and speaks five languages. To learn more visit: Website: https://vignetocommunications.com/susannahgold.com Instagram: vignetocomms _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/  Facebook www.facebook.com/ItalianWinePodcast  Twitter www.twitter.com/itawinepodcast  Tiktok www.tiktok.com/@mammajumboshrimp  LinkedIn www.linkedin.com/company/italianwinepodcast  If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/

11 Elo 202421min

Welcome to Episode 2046, where host Giulia Stocchetti introduces Karla Ravagnolo as the newest member of the hosting team for the Next Generation on the Italian Wine Podcast! More about today’s guest Born in the Dominican Republic, Karla holds the WSET Level 3 Certificate and has an endless curiousity for all things wine and beverage. Her never-ending quest for knowledge has led her to multiple international beverage experiences in Italy, the USA and Japan. During her time at Colangelo & Partners, a New-York based wine PR agency, she recognized the challenges of conveying the cultural, geographical and historical value of Italian wine to an international and inter-generational audience. Her goal has always been to make wine more approachable and inclusive, through sharing authentic experiences and making real interpersonal connections! Connect:  https://www.linkedin.com/in/karlamassielravagnolo/ Giulia is an AIS Sommelier and holds the WSET Diploma. She has 360° experience in the cellar, harvesting, tasting and teaching. Enthusiastic communicator of wine, she believes every bottle is a small universe to discover and her slogan is “sharing wine means love.” She’s passionate about terroir wines made with autochthonous grape varieties and constantly looking for them and their small producers. Connect: Facebook: Giulia Stocchetti Caravaggi Instagram: theWineSoulGirl LinkedIn: Giulia Stocchetti Caravaggi _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/  Facebook www.facebook.com/ItalianWinePodcast  Twitter www.twitter.com/itawinepodcast  Tiktok www.tiktok.com/@mammajumboshrimp  LinkedIn www.linkedin.com/company/italianwinepodcast  If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

11 Elo 202423min

Welcome to Episode 2045 –Part 81 of this fantastic wine book series in which Marco Gandini narrates the new Mamma Jumbo Shrimp Guide, Italian Wine Unplugged 2.0. Today, Marco narrates: Pinella, Prié Rouge, Pugnitello, Quagliano, Rossara, Rossese Bianco, Roussin Morgex, Roviello Each week, Marco will provide some new quality edutainment, as he reads from the second edition of this wine geek smorgasbord.  Italian Wine Unplugged 2.0, offers a comprehensive guide to the world of Italian wine and winemaking with contributions from Professor Attilio Scienza (including his groundbreaking research on the topic), has won the prestigious OIV - International Organisation of Vine and Wine Award 2023 in the Wines and Territories category. Get a copy on Amazon: https://amzn.eu/d/ajX2gwN  To learn more visit: Website: www.mammajumboshrimp.com More about the Narrator: Marco Gandini is a Communications Manager at Vinitaly International, he also seems to love being a student since he is always studying and harnessing his brain! When he is not helping out with events in the office such as wine2wine, or helping out the social media department, he can be found in the Italian Wine Podcast booth, narrating this very very long book!!! _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/  Facebook www.facebook.com/ItalianWinePodcast  Twitter www.twitter.com/itawinepodcast  Tiktok www.tiktok.com/@mammajumboshrimp  LinkedIn www.linkedin.com/company/italianwinepodcast  If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Remember to follow us so that you won't miss an episode of this very awesome set of narrations!

10 Elo 202410min