This Is Not a Beauty Podcast5 Marras 2025

Coming-of-Age in the Internet Era and How #GRWM Found a New Audience

For this episode, host Isabella Rossellini presents three stories exploring the role beauty plays in internet culture — from Get Ready With Me videos to how social media is shaping a centuries-old coming-of-age tradition in Latin America.

For our first story, we speak to Habiba Katsha, a tech reporter, with whom we discuss the Get Ready With Me (#GRWM) video trend, and how it’s gaining popularity amongst men.

For our next story, we travel to Mexico and hear from journalist Nuria Marquez Martinez who tells us all about the Latin American coming-of-age celebration, the quinceañera, and how today’s teens are transforming it for the internet age. We also hear from Hanna Rojas, who celebrated her quince last October.

Finally, we explore comedy; not only the ways in which the internet has shaped how stand-up comedians approach their jobs, but also identity is a key subject for comics writing material.

Links below:

Tiktok’s ‘Get Ready With Me’ Videos Are a Comforting Phenomenon from Vogue https://www.vogue.com/article/tiktok-get-ready-with-me-videos
“The Quinceañera, Redefined” from The New York Times https://www.nytimes.com/2019/11/12/style/quinceaera-genz-millennial.html
Meet the Latino Boys Decked Out for Their Version of the Quinceañera” from The New York Times https://www.nytimes.com/2025/01/11/us/quinceanera-boys-quinceanero.html
Getting Ready for Quinceañera with Me on TikTok https://www.tiktok.com/discover/getting-ready-for-quinceanera-with-me
Learn more about our upcoming episodes here: https://www.nytimes.com/paidpost/loreal-groupe/this-is-not-a-beauty-podcast-season-2.html

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