Ep. 374 Steve Raye U.S. Market-Ready | Plan Your Work, Work Your Plan Part 3
Italian Wine Podcast Episode 374: IWP presents "How to Get U.S. Market-Ready" with Steve Raye. Part three of "Plan your work, work your plan" checks off the final considerations of your U.S. wine and spirits market entry plan. Have you come up with a marketing plan? A distributor activation plan? Have you done a SWOT analysis or identified your target market? Steve has seen it all and he can help walk you through these steps. Steve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get U.S. Market-Ready," helps wine and spirit brands enter the United States market. Bevology, Inc. | bevologyinc.com How to Get U.S. Market Ready | italianwinebook.com/index.php/how-t…ne-and-spirits/
16 Elo 202018min
Ep. 373 #everybodyneedsabitofscienza | Carrie Wong Question
Today's episode is all you've ever wanted to know. Carrie Wong asks Scienza a lil personal question so we all can get to know him a little better. Then he proceeds to serenate Stevie which is not impressed AT ALL and makes him promise to never sing ever again. I personally thought he was amazing and Jacob used Scienza's lyrics to write a rap song. It's on our instagram. Musical Guest: Attilio Scienza ft. Stevie Kim, check them out! Supported by: Vinitaly International Academy. Join VIA today! www.vinitalyinternational.com/?page_id=3107
14 Elo 20208min
Ep. 372 Sangiovese Lambrusco... | Moscato and Malvasia
Italian Wine Podcast Episode 372: Narrator Joy Livingston continues to narrate "Sangiovese, Lambrusco and Other Vine Stories." This is the English language version of the original Italian book, "La Stirpe del Vino," written by Attilio Scienza and Serena Imazio. Did you know that the name "Moscato" may not actually have anything to do with flies?. Also, Malvasia's lineage may surprise you. Get to know the vines that produce the grapes used to make the wine you love, like you've never seen them before.
12 Elo 202011min
Ep. 371 Monty Waldin on Biodynamic Wine | Certifications
Italian Wine Podcast Episode 371: Monty Waldin talks biodynamic wine certification. Why jump through the hoops of biodynamic wine certification? More and more consumers, importers, wine shops, and even state monopolies look to biodynamic wine certification as guaranteeing a standard baseline for quality. Tune in each Wednesday for more biodynamic wine talk with Monty Waldin. Monty's book, "Biodynamic Wine," available from infideas.com, gives a much more thorough account of biodynamic practices and certification.
10 Elo 202024min
Ep. 369 Steve Raye U.S. Market-Ready | Plan Your Work, Work Your Plan Part 2
Italian Wine Podcast Episode 369: IWP presents "How to Get U.S. Market-Ready" with Steve Raye. When planning to enter the U.S. wine and spirits market, it's a good idea to think about your exit strategy, avoiding pitfalls others have found, setting a pragmatic and fundable budget, and setting realistic objectives. This is part two of a three-part series. Steve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get U.S. Market-Ready," helps wine and spirit brands enter the United States market. Bevology, Inc. | bevologyinc.com/ How to Get U.S. Market Ready | italianwinebook.com/index.php/how-t…ne-and-spirits/
9 Elo 20209min
Ep. 370 Lyka Caparas
Italian Wine Podcast Episode 370: Monty Waldin tracks down Lyka Caparas, the final Jumbo Shrimp Guide to Italian Wine author. Lyka has a vested interest in making wine more accessible and understandable in her home country, the Philippines. She's also just finished defending her master's thesis and she's ready to celebrate! Supported by: Vinitaly International Academy. Join VIA!
9 Elo 202015min
Ep. 368 #everybodyneedsabitofscienza | Tommasella Perniciaro Question
Scienza means Friday - wait I think is the other way around? Oh well, we're in August so you know what they say: what happens in august stays in august! Italian Wine Podcast Episode 368: Tommasella Perniciaro! It's #everybodyneedsabitofscienza and Professor Scienza is back to answer a question. This time it comes from Tommasella Perniciaro Musical Guest: Anonymous420 - Check her/him out! open.spotify.com/artist/2IlJcxBQFOUor89KPSI6lU Supported by: Vinitaly International Academy. Join VIA today! www.vinitalyinternational.com/?page_id=3107
6 Elo 20209min
Ep. 367 Sangiovese Lambrusco... | Curious Case of Lambrusco
Italian Wine Podcast Episode 367: Narrator Joy Livingston continues the "Sangiovese, Lambrusco and Other Vine Stories" saga. This is the English language version of the original Italian book, "La Stirpe del Vino," written by Attilio Scienza and Serena Imazio. Lambrusco's origin story may have some surprises in store for you. Get to know the vines that produce the grapes used to make the wine you love, like you've never seen them before.
5 Elo 202013min
