£100m CEO Superpowers & Shadow Sides | Aron Gelbard, Bloom & Wild
scale with soul17 Marras 2025

£100m CEO Superpowers & Shadow Sides | Aron Gelbard, Bloom & Wild

Aron Gelbard is the CEO of the £100m revenue startup, Bloom & Wild, a flower delivery company operating across Europe.


In this interview he shares his work styles and shadows as a entrepreneur and a look inside a unicorn startup business.


📖 Chapters

00:00 - What does inefficient work look like?

07:45 - CEO = Upside Down Pyramid

09:26 - Core Value: Care Wildly

14:37 - World Class Customer Service

20:45 - Biggest Feedback from Executives - Goalkeep Less

25:17 - Responding to Market Trends

30:10 - Fix the System Not the Symptom

31:50 - How to operationalise values

34:19 - Values In Life = Embedded in Business

37:19 - Balancing kindness with demanding high performance

39:54 - The Most Difficult Decisions

45:48 - How To Set Stretch Goals

50:23 - Managing Up & Down as CEO

53:32 - Knowing everyone on the team

56:54 - Stages Of The Business Model

01:01:35 - Merging Three Teams into One

01:11:15 - Novel Annual Board Agenda

01:15:21 - The Secret To Consistency

01:21:42 - How Life impacts What We Do


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