From Handcuffs to Hand Soap: The Block Winners' $30M Beauty Formula
You Beauty17 Marras

From Handcuffs to Hand Soap: The Block Winners' $30M Beauty Formula

What happens when twin police officers become reality TV winners and then build a beauty empire? Alisa and Lysandra share all about their wild journey from law enforcement to The Block champions to building al.ive Body and Skin into a $30 million clean beauty powerhouse. They're revealing the winning formula behind al.ive's success, why they're obsessed with making products that look gorgeous AND actually work, how launching during COVID's first week accidentally became their biggest break, and what it really costs to keep their products palm oil-free (spoiler: it's a lot, but they're committed to sustainability).

Plus, they're dishing on the beauty products they absolutely swear by - including a transformative luminous face oil and what they reckon is the best cleanser ever - and revealing their pretty ambitious plans for world domination! This one's a must-listen.

PRODUCTS MENTIONED:

al.ive kitchen duo $66

al.ive the day awaits $169

al.ive 1L Wash Refill $49

al.ive cleaning kit (glass and mirror) $34

al.ive body first in line cleanser $44

al.ive body exfoliating expensisve essence refill $49

Redwin Sorbolene Daily Moisturiser $11

FOR MORE WHERE THIS CAME FROM:

Watch & Subscribe on YouTube – Watch this episode, tonight at 7pm! Catch it here.

Follow us on Instagram: @youbeautypodcast

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Join our You Beauty Facebook Group here

For our product recommendations, exclusive beauty news, reviews, articles, deals and much more - sign up for our free You Beauty weekly newsletter here

Subscribe to Mamamia here

GET IN TOUCH:

Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice note on Instagram!

You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here.

CREDITS:

Hosts: Kelly McCarren

Guest: Alisa & Lysandra

Producer: Sophie Campbell

Audio Producer: Tegan Sadler

Video Producer: Artemi Kokkaris

Just so you know — some of the product links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping!

Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

See omnystudio.com/listener for privacy information.

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