How to Build a Go-To-Market Strategy That Scales in Private Equity

How to Build a Go-To-Market Strategy That Scales in Private Equity

Guest: Brian Gustason, Operating Partner at Craig Group Host: Alex Rawlings, Founder of Raw Selection 🔍 Episode Summary: In this episode, Brian Gustason shares practical insights on building scalable go-to-market (GTM) strategies for lower-middle-market, PE-backed companies. With over 25 years of operating and advisory experience, Brian explains how to move beyond traditional, backward-looking due diligence and implement forward-focused GTM strategies across marketing, sales, and customer su...

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Insights into the Private Equity Lower-Middle Market

Insights into the Private Equity Lower-Middle Market

In this episode of The Private Equity Podcast, Alex Rawlings speaks with Paul Isaac, Managing Partner of Isaac Management LLC, about investing in lower-middle-market businesses through a permanent-cap...

30 Kesä 29min

Building Value Through Carve-Outs, Operational Transformation and AI

Building Value Through Carve-Outs, Operational Transformation and AI

In this episode of The Private Equity Podcast, Alex Rawlings speaks with Russ Roenick, Co-Founder and Managing Partner at Transom Capital, about building a differentiated middle-market investment stra...

23 Kesä 26min

$465M Exit and how to get to the top 5% in US Buyouts

$465M Exit and how to get to the top 5% in US Buyouts

In this episode of The Private Equity Podcast, Alex Rawlings speaks with Daniel Pianko, Co-Founder of Achieve Partners, about Achieve’s talent-led investment strategy, its $465 million exit of Optimum...

16 Kesä 32min

From Warby Parker to Diapers.com: David Bell on Consumer Brand Success

From Warby Parker to Diapers.com: David Bell on Consumer Brand Success

In this episode of The Private Equity Podcast, Alex Rawlings speaks with David Bell, former Wharton Professor of Marketing and early-stage investor in consumer companies including Diapers.com, Warby P...

9 Kesä 29min

Are law firms ripe for Private Equity investment

Are law firms ripe for Private Equity investment

In this episode, Alex Rawlings speaks with Adil Taha, a private equity operator specialising in the UK legal sector. They explore why private equity has struggled to scale law firms, the challenges of...

2 Kesä 53min

Why Most PE-Backed Companies Are Invisible to AI Search

Why Most PE-Backed Companies Are Invisible to AI Search

In this episode, Alex Rawlings speaks with Shiv Narayanan, CEO of How to SaaS, about how private equity firms can use marketing and AI as value creation levers. They discuss why many B2B companies und...

26 Touko 26min

How to manage the priorities between the executive team and the investor

How to manage the priorities between the executive team and the investor

In this episode of the Raw Selection Private Equity Podcast, Alex Rawlings speaks with Christina Haxton about the relationship between private equity firms and portfolio company leadership teams. The...

19 Touko 30min

The Hidden Mistakes Killing PE Value (And How to Fix Them)

The Hidden Mistakes Killing PE Value (And How to Fix Them)

Episode Summary Paul Brennan, PE-backed CFO, shares lessons from exiting Lindsay Precast (sold to The Jordan Company), covering exit prep, value creation, and integration. ⏱️ Key Timestamps 00:00 – I...

12 Touko 17min

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