How to Build a Go-To-Market Strategy That Scales in Private Equity

How to Build a Go-To-Market Strategy That Scales in Private Equity

Guest: Brian Gustason, Operating Partner at Craig Group Host: Alex Rawlings, Founder of Raw Selection 🔍 Episode Summary: In this episode, Brian Gustason shares practical insights on building scalable go-to-market (GTM) strategies for lower-middle-market, PE-backed companies. With over 25 years of operating and advisory experience, Brian explains how to move beyond traditional, backward-looking due diligence and implement forward-focused GTM strategies across marketing, sales, and customer su...

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EY Insights Private Equity Exit Readiness: How to Maximise Valuation Before the Sale

EY Insights Private Equity Exit Readiness: How to Maximise Valuation Before the Sale

In this episode of The Private Equity Podcast, Alex Rawlings is joined by Konstanze Nardi, Partner at EY and leader of EY’s Global Exit Readiness offering, to explore how private equity firms and port...

6 Loka 15min

Why PE-Backed Go-to-Market Strategies Fail: Talent, CRM, AI and Execution

Why PE-Backed Go-to-Market Strategies Fail: Talent, CRM, AI and Execution

In this episode of The Private Equity Podcast, Alex Rawlings is joined by Dan Bernoske, Founder and CEO of Cortado Group, to explore how private equity firms and portfolio companies can strengthen go-...

29 Syys 24min

Building the Finance Function in a Private Equity firm

Building the Finance Function in a Private Equity firm

In this episode of The Private Equity Podcast, Alex Rawlings is joined by Jeffery Raju, Founder & CEO of Stonehill Business Services. With 15 years of experience across fund administration, controller...

22 Syys 13min

From Founder-Led to Exit-Ready: How CEOs Build Buy-In, Grow EBITDA and Deliver Successful Exits

From Founder-Led to Exit-Ready: How CEOs Build Buy-In, Grow EBITDA and Deliver Successful Exits

In this episode of The Private Equity Podcast, Alex Rawlings speaks with Brian Bishop, an electrical engineer and experienced Chief Executive with a background in embedded systems, product development...

15 Syys 17min

9 PE-Backed Exits and 20+ Add-on Acquisitions: What Winning Private Equity CEOs Get Right

9 PE-Backed Exits and 20+ Add-on Acquisitions: What Winning Private Equity CEOs Get Right

In this episode of The Private Equity Podcast, Alex Rawlings speaks with Paul Golden, an experienced CEO, private equity investor, and operating partner with nine private equity-backed exits and more ...

8 Syys 36min

Mentored by a Billionaire: How to Invest, Create Value and Exit at the Right Time

Mentored by a Billionaire: How to Invest, Create Value and Exit at the Right Time

In this episode of The Private Equity Podcast, Alex Rawlings is joined by Mark Radzik, Co-Founder and Managing Partner of Granite Creek Capital Partners, to explore investing and value creation in the...

1 Syys 29min

BC Partners’ Former CIO: When to Sell, What Creates Value and Where Private Equity Goes Next

BC Partners’ Former CIO: When to Sell, What Creates Value and Where Private Equity Goes Next

After more than 30 years in investing—including 20 years at BC Partners and a decade as CIO—Jean-Baptiste Wautier joins Alex Rawlings to share the lessons that have shaped his approach to private equi...

25 Elo 47min

The REAL Cost of Fear, Ego and Slow Decisions in Private Equity

The REAL Cost of Fear, Ego and Slow Decisions in Private Equity

In this episode of The Private Equity Podcast, Alex Rawlings speaks with Lesley Thomas, founder of the Money Confidence Academy, about how financial pressure, fear, and ego can affect value creation w...

18 Elo 27min

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