The flamingo effect: how Very made their retail brand sparkle - Jessica Myers Very CMO
Today we're joined by Jessica Myers, CMO of The Very Group. Previously Jess was CMO at Metro Bank and has since made the transition to the highly competitive retail market. At Very, she has overseen t...
31 Tammi 202449min
Creating the Metaverse, lessons from Google Glass and the Whitehouse - Dave Kaufman, Meta
Dave Kaufman is responsible for the marketing for one of the biggest tech bets of all time; the Metaverse. As Director of Global Marketing for VR and the Metaverse for Meta (formerly Facebook), it's f...
24 Tammi 202459min
A B2B marketing masterclass with PwC's Global CMO, Antonia Wade
Today I'm joined by Antonia Wade, Global CMO at PwC and Author of The B2B Buyer Journey. This episode is a true B2B masterclass. We break down the importance of brand, reputation and relationships vs ...
17 Tammi 20241h 5min
Les & Sarah’s big review of the year
One of the most popular episodes of all time was my first with Sarah Carter and Les Binet, so I'm bringing them back to do a review of 2023. We talk about what makes Les cry and if AI is going to take...
10 Tammi 20241h 25min
How confused.com challenged the meerkats on smaller budgets - Sam Day
Now in this episode, we're talking about one of the most competitive markets in the world - insurance comparison. Anyone who's followed this market will know just how intense it is. And how do you bui...
3 Tammi 202452min
Reloaded: How to be a successful challenger - Adam Morgan (2020)
Today I'm revisiting episode 3, with Adam Morgan, founder of eatbigfish and author of Eating The Big Fish, The Pirate Inside and A Beautiful Constraint to find out what it takes to become a successful...
27 Joulu 202356min
Top 10 marketing and behavioural science insights with Nudge host, Phill Agnew
Today I'm joined by Phill Agnew, senior product marketer at Buffer and host of Nudge, the only podcast dedicated to consumer psychology, and the other podcast that regularly hits the top spot of the U...
18 Joulu 20231h 2min
How Just Eat used celebrities and jingles to help them become market leader - Susan O'Brien
Today I'm joined by Susan O'Brien, who is the VP Brand at Just Eat Takeaway. Just Eat are famous for their ads with celebs such as Snoop Dogg and Katy Perry, but are even more well known for their cat...
13 Joulu 202343min
