Oreo’s playful positioning, bold innovation and brand partnerships - Eugenia Zalis
Today Jon talks with Eugenia Zalis, CMO for one of the most iconic sweet brands in the world, Oreo. We talk about their "stay playful" positioning, incredible brand collaborations (with the likes of C...
19 Maalis 202547min
Cadillac’s re-launch of an iconic car brand for a new era
Cadillac is an iconic American brand who are navigating the shift to electrification in the automotive industry and have partnered up with 72andSunny to launch their brand new campaign “Let’s Take the...
12 Maalis 202545min
Rob Mayhew on the untapped creator opportunity in B2B, London vs New York and using social media as a brand
Rob Mayhew joins Jon for bonus episode, talking about his big move to New York City, becoming a full-time content creator and how brands can work with creators like him effectively.Timestamps00:00 - I...
10 Maalis 202532min
Rare Beauty: the story behind the success of Selena Gomez’s make up brand - Katie Welch
Rare Beauty is a brand built on the inclusive approach to beauty set by their celebrity founder, Selena Gomez. They've taken the US market by storm and so I'm speaking to their CMO, Katie Welch, about...
5 Maalis 202551min
Yum! CMO on cultural relevance, being innovative & creative risk taking (Taco Bell, KFC, Pizza Hut) - Ken Muench
This episode is a QSR masterclass. Ken Muench is the CMO of Yum! brands, who own Taco Bell, KFC and Pizza Hut. I speak to Ken about how he started the agency that got acquired by Yum! (The Collider La...
26 Helmi 20251h 5min
Creativity & Consistency: driving growth for the worlds largest beer brands - Marcel Marcondes
Marcel Marcondes is the CMO of AB InBev, who run the largest portfolio of beer brands in the world. Stella Artois, Corona, Michelob Ultra and Budweiser are all under the marketing leadership of Marcel...
19 Helmi 202542min
A masterclass on business productivity with Nir Eyal
I think one of the biggest problems facing us today is the amount of distraction in our lives. Social media feeds, unnecessary meetings, huge inboxes full of emails you didn't really need. All these t...
17 Helmi 202547min
How Pfizer made the highest scoring Pharma ad of all time - Susan Rienow
The Super Bowl is the biggest advertising event of the year, with the biggest brands in the world flexing their advertising muscles (and budgets). A new entrant to the Super Bowl in 2024 was Pfizer, a...
10 Helmi 202551min
