E53: Transforming Business through Podcasting with Tiago Faria

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https://www.linkedin.com/in/tiagofaria/

https://tiagofaria.pt/call

Tiago Faria shares his experience of pivoting his business to focus on podcast guesting and the benefits it brings in terms of networking, marketing, and sales. He discusses the concept of outcome independence and the importance of embracing failure as an entrepreneur. Tiago also talks about his time working at Google and the fun perks they had at their headquarters. He shares his journey of leaving Google and starting his own ventures, as well as the challenges he faced during the pandemic. Tiago explains how he discovered the power of podcasting and how it has transformed his business. Podcast guesting is one of the best marketing methods because it provides access to new audiences, networking opportunities, and the ability to warm up cold leads. It also allows for the creation of micro content for social media and adds value to the audience. Podcast listeners are motivated, deep-divers who often have higher income. To start pitching themselves as guests, individuals should focus on their unique mechanism and create a compelling origin story. They should engage with hosts by adding value and following up. Podcasting can be a standalone marketing strategy or complement other activities, and it is important to have a compelling call to action and multiply the effects of each episode.

00:00
Introduction and Rescheduling

https://tiagofaria.pt/call08:01
The Fun Perks and Limitations of Working at Google

15:04
Appreciating the Long Game and Small Wins

28:47
Engaging with Hosts and Following Up

36:21
Podcasting as a Standalone Strategy or Complementary Activity

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