Defending the Castle When the Moats Are Drained

Defending the Castle When the Moats Are Drained

One characteristic of our industry is disappearing moats. After a brief overview of the fourteen moats we've lost from 1965 to today, we'll look at what turf we really have left to defend and what the future will look like if we get this right. It'll be very different, and you'd better get ahead of it.

Jaksot(229)

Slapping Down Your Childlike Glee

Slapping Down Your Childlike Glee

Blair offers some ways to help prevent over-excited new business people and principals from giving away the shop and appearing unprofessional.

16 Joulu 202034min

Myth of "I Just Need More Opportunities to Get in Front of Prospects"

Myth of "I Just Need More Opportunities to Get in Front of Prospects"

David draws a picture for Blair about the implications of this statement he hears almost all of his clients and prospects say about being able to close new business.

2 Joulu 202021min

Big Clients Vs Small Clients

Big Clients Vs Small Clients

Blair shares the tradeoffs creative firms have to deal with when pursuing firms of a particular size, and David gets Blair riled up again about procurement.

18 Marras 202036min

The Great Migration

The Great Migration

As agencies are trading their big city offices for working at home during the pandemic, Blair wants to know if David thinks he should get into real estate.

4 Marras 202029min

Foibles of an Executive Leadership Team

Foibles of an Executive Leadership Team

David thinks firms have too many meetings and offers some solutions, and Blair pushes back.

21 Loka 202029min

Transcending Timesheets

Transcending Timesheets

David torches Blair's highfalutin notions of timekeeping and offers four instances when timekeeping can actually be used without polluting your pricing.

7 Loka 202032min

How Our Deepest Fears Shape Our Approach to Business

How Our Deepest Fears Shape Our Approach to Business

David articulates five fears that tend to shape management style and impact decisions principals make for their firms.

23 Syys 202032min

Objections to Specialization

Objections to Specialization

In part two of their specialization conversation, David and Blair address six arguments they have heard from certain clients who toyed with the idea of broader positioning for their firms.

9 Syys 202030min

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